by thelaegotist / September 27, 2024 /
For the first time in a decade, Qantas has unveiled a new brand campaign in the North American market as demand for travel between the US and Australia continues to grow.
Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and product[Read More]
by thenewyorkegotist / July 31, 2024 /
Nestlé brand Stouffer’s has launched one of its biggest integrated campaigns with a new tagline: “When the Clock Strikes Dinner.” The campaign, created by VML New York, revolves around Dinner Dread, that plan we start to think about at around 4 p.m. every single day. What are we in the mood for? What’s in the fridge? Do I really feel like making dinner at [Read More]
by thelaegotist / July 15, 2024 /
There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice�[Read More]
by thelaegotist / June 24, 2024 /
The “Pay What You Want” pizza truck will head to 10 major U.S. cities with all proceeds going to help children who face adversity.
Newman’s Own, Inc. – the company known for its great tasting, high-quality food products and its commitment to "give it all away," with 100% of its profits going to help children who face adversity – is proud to debut a national Pay What You Want pizza truck. In the face of high food prices, the Pay Wh[Read More]
by Egotist / June 17, 2024 /
Station Film welcomes award-winning filmmaker Kevin Bolger to the company for commercials. Renowned for realism in his work, Bolger’s commercials stand out for cinematic visuals and storytelling that is relatable for honest moments, big and small. His latest work for newspaper Atlanta Journal-Constitution features real people and actors in an ode to the modern city of Atlanta. Other highlights include campaigns for Toyota, Dove and Athleta, to note only[Read More]
by thenewyorkegotist / June 14, 2024 /
Miami-based advertising agency Markham Yard is launching “Good Karma by the Pint,” an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor centers in eight states. The largely digital campaign (Facebook, Instagram, YouTube, programmatic CTV, programmatic audio) launches June 13 in those ma[Read More]
by thenewyorkegotist / June 14, 2024 /
Ben & Jerry’s is excited to introduce a new brand campaign created to inspire audiences to action: "Make Some Motherchunkin' Change!" This marks Ben & Jerry's first major brand focused campaign in almost a decade, the campaign taps into the ethos behind the company's decades long heritage in activism and advocacy. The campaign was created in collaboration with agency DCX Growth Accelerator.
At the hea[Read More]
by thenewyorkegotist / May 30, 2024 /
Integrated marketer has 15+ years of leadership and growth experience
Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development.
Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and identifying longe[Read More]
