Independent agency Madwell is breaking its first work this month — after becoming AOR in a competitive pitch earlier this year — for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound — they fee[Read More]
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]
The glory days of the 1980s and 1990s infomercial are never truly behind us – and beloved sandwich brand Jimmy John’s proves it in its latest campaign coinciding with one of the most popular sporting events on the planet from its creative agency of record, Anomaly.
While Europe counted down the minutes, the event might come in second for some Sunday Night Football lovers. To help translate for pig-skin [Read More]
General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]
Production company O Positive Films, a go-to for some of the industry’s funniest work, welcomes comedy director/writer Amber Schaefer for commercial representation. Schaefer is known for her irreverent tone and distinctively stylized short films, sketches and commercials. Her first work with O Positive is The Job for Native’s playful Holiday campaign via M/H. She also works as one of SNL’s short film directors, where she most recently directed Ne[Read More]
World-leading global influencer and social media agency Goat, has hired Lauriann Serra to the new position of Managing Director of the company’s operations in the USA. Serra was previously a senior partner and managing director at Ogilvy where she was a strategic brand and marketing lead for multiple global and regional clients credited for growing both the Ogilvy portfolio, her clients’ businesses and brands.
AliExpress, the world’s largest online shopping marketplace is introducing its vast offering to US consumers during its traditional 11/11 event, an annual global shopping festival that garners eight-times the sales of Black Friday.
To raise awareness of the endless wonders the marketplace sells, AliExpress is launching a social-first campaign from its new agency OKRP urging consumers to “get aboard the AliExpress.” OKRP was awarded the inaugural A[Read More]
Irish people love the idea of drinking stout, but they don’t always love the taste of it. The most common complaint being that it can be too bitter. So Heineken Ireland decided to create a stout that is simply less bitter. They called it Island’s Edge.
12 months since its launch, Island’s Edge has released its latest campaign with Publicis Dublin: “It’s better, less bitter”.
The campaign salutes those who let go of their bitterness and share the belief that life, m[Read More]