Trends Impacting Cross Cultural Marketing in 2020

by / February 21, 2020 /

By Ozzie Godinez, CEO and Co-Founder PACO Collective

It’s a new year, which means it’s time for a fresh look at The State of Things. In the realm of cross-cultural marketing, it’s not exactly news that Americans of diverse background make up a larger proportion of every succeeding generation – but these days Americans’ diverse identities are increasingly shaped by more than our ethnic heritage. To do cross-cultural marketing right in this new decade we have to consider all a[Read More]

Campaign Aims to Protect Democracy for Brand USA with Citizen Impeachment 2020

by / February 6, 2020 /

Citizens are invited to submit art, music, film, words and other expressions of creativity, all of which will be showcased in a gallery to inspire others

Agency Cactus has launched Citizen Impeachment 2020, a get-out-the-vote content campaign designed to remind Americans that although the U.S. Senate did not have the votes to find a corrupt president guilty, its citizens still have the power to do just that at the polls on Nov. 3.

“Rig[Read More]

Liquid Agency Acquires Employee Experience Agency Vignette

by / February 5, 2020 /

Acquisition bolsters Liquid’s long-standing excellence in employee experience

Liquid Agency, an experience design firm headquartered in Silicon Valley, has acquired Vignette: The Employee Experience Agencyâ based in Portland, OR. The move strengthens Liquid’s position as the leading experience design firm that offers and aligns brand, customer experience and employee experience solutions under one roof. Liquid[Read More]

SAINT ARCHER GOLD AND PREACHER DEBUT, “PATIENCE”, SENDING A BEAUTIFULLY MELLOW VIBE INTO THE BIG GAME

by / January 30, 2020 /

Molson Coors is making its largest investment for an ad in the big game since 2009. They’ll be airing a :30 second spot in-game in 70+ markets across the country to tout their new premium light beer, Saint Archer Gold, timed with the announcement of the brand’s national distribution. The spot, created in partnership with Austin-based agency, Preacher, features professional skateboarder and Saint Archer Brewing Company co-founder, Paul Rodriguez, making hi[Read More]

BUCK, is the first company to enable mobile users to create AR-rich video in post-capture

by / January 29, 2020 /

The talent-driven, global, creative company, BUCK, is the first company to enable mobile users to create AR-rich video in post-capture with an update of their popular, animated stickers app, Slapstick.

Q: What is Slapstick?

Slapstick is an AR camera app that allows users to customize photos and videos with cool, fun, and funky animated stickers. Up until now, Slapstick stickers could only be placed in live sc[Read More]

Observatory Hires Renowned Creative Linda Knight as Chief Creative Officer

by / January 27, 2020 /

Agency also makes eight key hires

Full-service creative agency Observatory announced that it is hiring former Phenomenon CCO Linda Knight as Chief Creative Officer, effective February 10. The agency has also made eight new hires, six of which are newly created positions.

Recognized as one of Business Insiders "30 Most Creative Women in Advertising,” Linda will replace Co-CCO team Todd Hunter and Tony Fur, the t[Read More]

Serial Pictures Signs Filmmaker Victoria Mahoney

by / January 20, 2020 /

Filmmaker Victoria Mahoney has signed to production company Serial Pictures for director representation for commercials, branded entertainment, and music videos in the US. Mahoney has been named to Filmmaker Magazine’s “25 New Faces of Independent Film,” one of IndieWire’s “Filmmakers to Watch” and one “3 Filmmakers to Watch” by Elle Magazine‘s in their Women In Hollywood issue.

Mahoney made history as the first African Ame[Read More]