WONDROS Welcomes New Head of Production Kelly Martin; Expands Sales Team With Addition of Matt Bucher of Obsidian Representation

by / February 21, 2019 /

Led by the vision of Wondros’ Executive Producer of Commercials Sophie Gold, 2018 saw the expansion of the company’s highly curated roster of Directorial talent. With the New Year in full swing, Wondros is pleased to welcome Kelly Martin as its new Head of Production. Martin will collaborate with an incredibly diverse and impressive roster of Directors that includes: Gerald McMorrow, Antoine Fuqua, Jesse Dylan, Dennie Gordon, duo Riess|Hill, and rece[Read More]

Cut+Run officially forms the ultimate supergroup with new talent

by / February 20, 2019 /

Editorial company welcomes longtime powerhouse editors Jay Nelson, Frank Effron, Gary Knight, Pete Koob and Robert Ryang as partners

This creative force has been collaborating between offices and across the country for over 20 years. Each editor brings masterful expertise, a dynamic blend of talent and creative thinking, with an unparalleled dedication to Cut+Run’s culture and mentorship of an a[Read More]

Things Are Just Fine At Interrogate: Academy Award-winning filmmakers The Fines now repped in the US and Australia

by / February 20, 2019 /

Interrogate, the LA/New York/Sydney-based production company with a far-reaching creative output, grows its directorial roster with the Academy Award-winning duo The Fines.

Andrea Nix Fine and Sean Fine are Oscar, Emmy and Peabody Award-winning filmmakers. The Washington D.C. residents met while they were both working for National Geographic and quickly bonded over a shared sense of storytelling — focusing on the personal, visceral, and senso[Read More]

Director Daniel Askill Signs to Serial Pictures for Commercial Representation

by / February 14, 2019 /

Filmmaker Daniel Askill has joined production company Serial Pictures for North American representation of commercials, branded entertainment, and music videos, and partner company Anonymous Content for film and television literary management. A multi-disciplinary creative force, Askill is known for his work as both a filmmaker and artist, with a portfolio including film, music videos, commercials and video installations. His work, which The New Yor[Read More]

M&M’S “BAD PASSENGERS” IS AMERICA’S TOP PICK IN SPOTBOWL SUPER BOWL AD POLL

by / February 4, 2019 /

Olay wins digital battle as most-talked-about brand on social media

 

Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]

Women Will Be MVPs of 2019 Super Bowl Ads, SpotBowl Predicts

by / February 1, 2019 /

The Super Bowl is the biggest day of the year for two things: football and advertising. And, depending on who you ask, the ads might even be the real star of the show.

According to a study by Statista, nearly a quarter of all Super Bowl viewers consider the ads to be the most important part of the game—and we can assume that most of the remaining audience doesn’t mind the commercials, either.

But what makes a good Super Bowl ad? And what trends should would-be advertisers [Read More]

Effie Launches Academy to Educate Rising Stars on Marketing Effectiveness

by / January 31, 2019 /

Effie Worldwide has launched Effie Academy, a program created to educate marketing professionals early in their careers. The Academy is a two-part program that provides with foundational knowledge and tools rooted in Effie’s method of evaluating marketing effectiveness.

The 2019 Effie Academy kicks off with in-person co-lab sessions on February 11, which will be run in partnership with Brand Learning, Accenture’s marketing and sales consultancy. [Read More]