Out-of-Home (OOH) Specialist Billups Acquires MacDonald Media

by / March 23, 2020 /

Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in OOH, has acquired MacDonald Media. Billups offers services including strategic planning, buying, printing and brand experiences and is headquartered in Portland, Oregon.  The acquisition closely follows Billups’ purchase of Russ Media in late 2019. The company’s growing footprint now covers 16 U.S. markets and has nearly 120 employees. Financial[Read More]

RSA Films Signs Award-winning Documentary Director Alison Chernick

by / March 11, 2020 /

Acclaimed documentary filmmaker Alison Chernick has joined RSA Films for commercial representation. Her substantial body of long and short-form work includes the feature documentary Itzhak, which earned a Grammy nomination for Best Music Film in 2019 after a widespread international theatrical release. Chernick’s documentary short on Jackson Pollock will premiere on PBS in the Spring. She’s done other films on art super stars such as Jeff Koons, Roy L[Read More]

CASSANDRA’S “THE CULTURE OF INFLUENCE” REPORT REVEALS WHAT MAKES AN INFLUENCER EFFECTIVE WITH GEN Z AND MILLENNIALS

by / March 9, 2020 /

Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior

A new trends report, “The Culture of Influence,” released by Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what [Read More]

Trends Impacting Cross Cultural Marketing in 2020

by / February 21, 2020 /

By Ozzie Godinez, CEO and Co-Founder PACO Collective

It’s a new year, which means it’s time for a fresh look at The State of Things. In the realm of cross-cultural marketing, it’s not exactly news that Americans of diverse background make up a larger proportion of every succeeding generation – but these days Americans’ diverse identities are increasingly shaped by more than our ethnic heritage. To do cross-cultural marketing right in this new decade we have to consider all a[Read More]

Campaign Aims to Protect Democracy for Brand USA with Citizen Impeachment 2020

by / February 6, 2020 /

Citizens are invited to submit art, music, film, words and other expressions of creativity, all of which will be showcased in a gallery to inspire others

Agency Cactus has launched Citizen Impeachment 2020, a get-out-the-vote content campaign designed to remind Americans that although the U.S. Senate did not have the votes to find a corrupt president guilty, its citizens still have the power to do just that at the polls on Nov. 3.

“Rig[Read More]

Liquid Agency Acquires Employee Experience Agency Vignette

by / February 5, 2020 /

Acquisition bolsters Liquid’s long-standing excellence in employee experience

Liquid Agency, an experience design firm headquartered in Silicon Valley, has acquired Vignette: The Employee Experience Agencyâ based in Portland, OR. The move strengthens Liquid’s position as the leading experience design firm that offers and aligns brand, customer experience and employee experience solutions under one roof. Liquid[Read More]

SAINT ARCHER GOLD AND PREACHER DEBUT, “PATIENCE”, SENDING A BEAUTIFULLY MELLOW VIBE INTO THE BIG GAME

by / January 30, 2020 /

Molson Coors is making its largest investment for an ad in the big game since 2009. They’ll be airing a :30 second spot in-game in 70+ markets across the country to tout their new premium light beer, Saint Archer Gold, timed with the announcement of the brand’s national distribution. The spot, created in partnership with Austin-based agency, Preacher, features professional skateboarder and Saint Archer Brewing Company co-founder, Paul Rodriguez, making hi[Read More]