Vann Graves Heads to Richmond as New Executive Director of VCU Brandcenter

by / June 14, 2018 / VCU Brandcenter, one of the most respected graduate advertising programs in the country and among the industry, has named award-winning creative veteran, has named award-winning creative veteran, Vann Graves, as its new Executive Director. Currently Chief Creative Officer at JWT Atlanta, Graves is set to begin his new role on August 10th, taking him back to his native Richmond.  He follows an est[Read More]

FITZCO PARTNERS WITH RED NOSE DAY TO CHALLENGE AMERICA TO ‘GO NOSE TO NOSE’

by / May 24, 2018 / Fitzco, a full-service creative agency, has partnered pro-bono with Red Nose Day to create an interactive, social media campaign to promote the fourth annual Red Nose Day campaign, the agency said. Red Nose Day was launched in the US in 2015 dedicated to ending child poverty, one nose at a time. Fitzco’s “Nose to Nose” campaign is the latest tool to help Red Nose Day achieve its awareness a[Read More]

Q&A With The VCU Brandcenter

by / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]

HOW TO CREATE AND FOSTER AN EFFECTIVENESS CULTURE

by / May 14, 2018 /   Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture.  The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York.  Since 1968, the Effie Awards have honored marketing effectiveness and are presented [Read More]

SATURDAY MORNING EXPANDS TEAM  

by / May 6, 2018 / Deja Cox Joins from CAA As Partner Lead SATURDAY MORNING, the movement created by leading African American creative leaders to promote peace, announced that it was expanding its team with the addition of Deja Cox in the new role of Partner Lead. Deja is a Brand Agent at Observatory (formerly CAA Marketing) where she has worked in its entertainment marketing group for nearly five years. SATURDA[Read More]

Crown Media Family Networks Awards Media AOR Duties to Noble People

by / May 5, 2018 / Corwn Media family networks has chosen independent, Noble People, as its new media agency of record. The creatively-led media shop, known for its innovative and transparent practices around strategy, buying and planning, will oversee the full range duties for Crown linear networks, Hallmark Channel and Hallmark Movies & Mysteries, including national print, video, radio, digital, social and OOH[Read More]

Tommy John Explores The Humorous Truth Behind Women’s “Little Adjustments”

by / April 10, 2018 / Elizabeth Banks Directs First Campaign For New Women’s Line Tommy John’s comedic marketing tactics — from 2015’s “The Big Adjustment" to more recent work featuring actor/comedian, and Tommy John investor, Kevin Hart – have certainly helped earn favor for its growing men’s underwear business. Now with the debut of its first women’s collection, Tommy John and longtime creative agen[Read More]

Jägermeister Awards Digital Business to Design and Innovation Shop, Firstborn

by / March 1, 2018 / [img_assist|nid=22570|title=|desc=|link=none|align=center|width=480|height=347] Jägermeister, the #1 selling imported liqueur in the United States and 8th largest premium spirit brand in the world, has selected NY design and innovation company, Firstborn, as its digital agency of record following a competitive review that kicked off in October 2017. The brand is looking to Firstborn to drive aw[Read More]