Cartwright Unveils “Choose Better” in New Campaign for BODYARMOR, Shot by Noam Murro

by / April 18, 2025 /

BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new vis[Read More]

OK GO’S AND THE ADJACENT POSSIBLE—THE GRAMMY®-WINNING BAND’S FIRST ALBUM IN A DECADE—IS OUT NO

by / April 14, 2025 /

Wonder-filled robotic video for “Love” created by SpecialGuest, SpecialGuestX, 1stAveMachine with brand partners META, PMI and Universal Robots
 
OK Go returns with And the Adjacent Possible, the band’s ambitious fifth studio album and first full-length release since 2014’s Hungry Ghosts. Even for a band known for pushing boundaries, the album is wildly eclectic—postmodern and genre-dissolving, with nods to Phil Spector, Toni Visconti and Nile Rod[Read More]

Strategy and Design Powerhouse Blurr Bureau Developed Full-scale Identity for North America’s Top-performing Toaster Pastries Flings

by / March 21, 2025 /

Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a [Read More]

HEATHER MCMAHAN + STOUFFER’S Bringing Mac + Cheese to every “PANTRY” in USA

by / March 19, 2025 /

For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?  

Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]

StrawberryFrog Helps Northwell Health Celebrate International Women’s Month With Women’s Health Campaign

by / March 17, 2025 /

“Master Pieces” blends classic art with health care messaging from the Katz Institute for Women’s Health

A new campaign from New York independent agency StrawberryFrog is helping to rewrite women’s health history, highlighting what is missing through a strong health care solution from Northwell Health’s Katz Institute for Women’s Health.

For centuries, medical findings h[Read More]