by / August 19, 2020 /

The Egotist recently chatted with Fredrik Frizell, chief innovation officer at talent-driven creative company BUCK, where his role is to drive innovation throughout the global organization. He joined the company in March, a time when all businesses learned the lesson that innovation was key to survival.  

BUCK has made a series of strategic steps and ramped up capabilities within interactive and immersive work that falls under the [Read More]

“You Will See Me” Campaign from Ad Council, CDC & 3AM Features Viola Davis, Simone Biles, Questlove & other Celebrities Encouraging Black Americans to Wear Face Masks to Help Stop the Spread of Coronavirus

by / August 19, 2020 /

To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.

Created by [Read More]


by / August 10, 2020 /

ENGINE, a global, full-service media and marketing services company, has been appointed by the Aruba Tourism Authority (A.T.A.), as its media agency of record, after a review process facilitated by Lisa Colantuono, President of AAR & Partners. As Media AOR, ENGINE will be responsible for developing and activating the overall media strategy in the U.S.; including media planning and buying, audience building, data consultation, and measurement and an[Read More]

RSA Films Signs Acclaimed Director Meji Alabi

by / August 3, 2020 /

Acclaimed Director/Photographer Meji Alabi has signed to RSA Films UK and US for commercial representation. Alabi, who remains signed to RSA sister company Black Dog Films for music video representation, bridges the gap between African and Western markets, across a range of visual mediums including music video, photography, advertising campaigns, magazine editorials and artist branding.

Born to Nigerian parents in London, Alabi is a director large[Read More]

BUCK Continues to Work for Social Good with Their First Pro Bono Work for No Kid Hungry, a Pair of Animated Ads  

by / July 20, 2020 /

Talent-driven, global, creative company BUCK has created an animated PSA campaign for No Kid Hungry, a national campaign to end childhood hunger in America. The work began airing on TV on June 26.

BUCK created two 30-second spots in English and Spanish to spread awareness about No Kid Hungry’s Free Meals Finder Service, an existing program. The Free Meals Finder is a to[Read More]

Invisible Collective Launches to Bring Diverse Creatives to the Forefront

by / July 17, 2020 /

Formed by a trio of film and advertising industry leaders, Invisible Collective is a creative partner built for the future of advertising.

Invisible Collective recently announced its launch as a solution that is equal parts production company and creative studio. The mission of the collective is to partner with advertising and entertainment industry leaders seeking greater access to directors and creatives -- including women, people of color,[Read More]

Klarna Lets You Shop Anywhere Online, and for the Next 48 Hours – That Even Includes Their Own Ads

by / July 16, 2020 /

Created with agency Mirimar, Wildlife, Noble People and Movement

According to global shopping service, Klarna, only 9% of surveyed shoppers find online shopping ‘fun.’ To help change that, Klarna is continuing its ``Swedish for smooother shopping” US launch campaign with a uniquely-targeted, shoppable entertainment/interactive experience.

Klarna’s “48 Hour Smoooth Room”, a first-of-its-kind digital [Read More]