Preymaker Expands Production Team, Adding Industry Veterans Zachary Fortin & Bridgette Doran

by / February 25, 2021 /

Creative and technology studio Preymaker adds to its creative collective with the hires of Zachary Fortin in production and Bridgette Doran in operations. Utilizing an advanced custom cloud-based platform, Preymaker is one of the first 100% cloud native creative studios that creates content entirely in the cloud. Fortin will focus on Preymaker’s clients and running projects, while Doran will be responsible for resourcing and talent management. The news[Read More]

Sean Owolo Joins ArtClass As Head Of Broadcast Development

by / February 18, 2021 /

Sean Owolo has joined bicoastal production company ArtClass as Head of Broadcast Development. Owolo is a seasoned marketing executive with more than 20 years of experience in the music, television, and film industries. At ArtClass, Owolo will work closely with Executive Producer/Partner Geno Imbriale and Executive Producer/Head of Sales Jack Strachan to collaborate and help TV network and streaming clients with their many marketing needs, from laun[Read More]

A&W Wants To Make Chicken Tender Lovin’ Not Chicken Sandwich War

by / February 11, 2021 /

Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts 

A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.

Starting on Feb[Read More]

Brand New Story Inks First-of-its-Kind Content Partnership with Agency Bakery

by / February 10, 2021 /

A Joint Venture Between Cinetic Media and Rough House Pictures That Launched in 2019, Brand New Story’s recent projects include films for clients Ford and Verizon

 

Austin-based independent creative and R&D agency Bakery has entered into a strategic partnership to create and distribute brand-supported film and television content with New York's Brand New Story[Read More]

Marvel’s Behind the Mask

by / February 9, 2021 /

From the very inception of comic books, secret identities have been an integral part of both super heroes and villains leading “normal” lives. But it’s the characters beneath that resonate within us across generations of fans. Since the advent of the Marvel Age of Comics in the early 1960s, Marvel’s writers and artists have used the notion of identities to examine the evolving concept of equal rights. Marvel’s documentary Behind the Mask will feature guests from across Marv[Read More]

Independent Agencies Unite, Form BLAC to Create More Diverse Advertising Industry

by / February 8, 2021 /

P&G is exclusive first-year sponsor, will provide brand projects for interns

Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. Building Leaders and Creators, or BLAC, was developed as part of a commitment by leaders at these shops who aim to build more r[Read More]

Mirimar Creates Klarna’s Big Game Debut Spot With “The Four Quarter-Sized Cowboys” Campaign Starring Four Singing Maya Rudolphs

by / February 3, 2021 /

Klarna’s largest US campaign to date showcases its “Pay in 4” service as a modern way to shop and pay

The comedic and harmony-filled adventures of four unlikely cowboys will take center stage on Sunday as pioneering global shopping and payment service Klarna brings its status quo-bucking approach to the biggest event in sports and advertising, with its first-ever Big Game campaign. 

The Four Quarter-Sized Cowboys[Read More]