Creative Agency SpecialGuest Embraces AI As A Design Theme For The 27th Annual Webby Awards

by / May 27, 2023 /

As Artificial Intelligence Became a Major Topic of Conversation, the Creative Direction was Driven by a Question for All Creative People, "How Are You Feeling About This Moment?"

The 27th Annual Webby Awards honored 2023’s biggest Internet visionaries and activists, surrounding them with a colorful AI-generated look and feel designed by SpecialGuest. SpecialGuest wor[Read More]

Halle Petro Named Executive Creative Director Of Sonic Union

by / May 25, 2023 /

Sonic Union is thrilled to announce that Halle Petro has been named Executive Creative Director. In her new role, Petro will be instrumental in deepening the studio’s sonic storytelling experiences for entertainment and advertising – including collaborations with music and sound narratives. She’ll also continue to expand Sonic Union’s podcast productions working closely with a team that includes Creative Producer Kimu Elolia.

“You kno[Read More]

A Game Changer Indeed: Sport Clips Humorously Redefines the Male Haircutting Experience in New Campaign from Preacher

by / May 25, 2023 /

Sport Clips Haircuts, the leading haircutting franchise with locations in major markets including Los Angeles, New York and Chicago, and that lets men and boys get coiffed and pampered while watching sports, has launched a new campaign and tagline, “It’s a Game Changer.” The clever platform re-positions haircuts as something men actually want to get, rather than something they need to get, and comes to life in a humorous int[Read More]

XenoPsi Ventures Builds Infrastructure with Hire of Angelique O’Bryan

by / March 17, 2023 /

To accommodate the explosive growth at its wholly owned Function Growth and Method1 companies, XenoPsi Ventures (XPV) has named Angelique O’Bryan as Managing Director of XenoPsi Shared Services in an expansion of that company’s purview.

O’Bryan will oversee all infrastructure, such as talent, information technology, and finance that supports XPV’s client- and cons[Read More]