by thelaegotist / December 7, 2018 / Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson. If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest mis[Read More]
by thelaegotist / November 28, 2018 / Audacious stunt by DCX Growth Accelerator persuades fashion influencers to pay markups of 1,800% for Payless shoes Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally [Read More]
by thelaegotist / September 25, 2018 / Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mo[Read More]
by thelaegotist / August 3, 2018 / In its first national marketing push since 2015, Harvest Hill Beverage Company brand, SunnyD, has unveiled a catchy new campaign targeting, and featuring, its core GenZ audience. This marks the first work from independent advertising agency, Terri & Sandy, which was awarded the iconic beverage brand’s business back in October 2017. At the heart of the campaign is a :60 anthem spot coined [Read More]
by thelaegotist / August 3, 2018 / 4A’s sponsored coaching program begins August 29 When presented with the challenge of juggling the demands of a thriving advertising agency career with a satisfying family life, some of us may seek sanctuary in a classic TV commercial: “Calgon, take me away!” Today, there’s a real solution: a live virtual coaching program designed to maintain and grow women as leaders within agencies. [Read More]
by The Denver Egotist / July 12, 2018 / New Yorkers have more sex than any other Americans — according to surveys by condom brands — and Planned Parenthood wants that sex to be safe. That means providing access to contraceptives, prophylactics, sex education, wellness and preventive exams and STD treatment, all of which is available from PPNYC at low or no cost. The "Protect Our Freedom to F*ck" campaign from BBH, which asks people [Read More]
by thelaegotist / June 14, 2018 / VCU Brandcenter, one of the most respected graduate advertising programs in the country and among the industry, has named award-winning creative veteran, has named award-winning creative veteran, Vann Graves, as its new Executive Director. Currently Chief Creative Officer at JWT Atlanta, Graves is set to begin his new role on August 10th, taking him back to his native Richmond. He follows an est[Read More]
by thelaegotist / May 24, 2018 / Fitzco, a full-service creative agency, has partnered pro-bono with Red Nose Day to create an interactive, social media campaign to promote the fourth annual Red Nose Day campaign, the agency said. Red Nose Day was launched in the US in 2015 dedicated to ending child poverty, one nose at a time. Fitzco’s “Nose to Nose” campaign is the latest tool to help Red Nose Day achieve its awareness a[Read More]
