GLOBAL FINTECH PIONEER KLARNA LEANS INTO SWEDISH ORIGINS FOR FIRST MAJOR U.S. BRAND CAMPAIGN    

by / June 29, 2020 /

Created by Mirimar, the Campaign Features a Series of Films, Shoppable Entertainment, an Interactive Experience and More

 

Global fintech pioneer Klarna is launching its biggest brand campaign in the U.S. to date, in partnership with creative agency Mirimar. The “Klarna: Swedish for smooother shopping” launch will lean into the company’s Swedish origins to introduce American co[Read More]

Pavone Marketing Group creates lighthearted informative posters to ease the stress of returning to the office

by / June 26, 2020 /

What we do know is we will be back to the physical office. But what we don't know is when and how we will be back. And with this uncertainty comes still to be defined adjustments and changes.

"People are stressed, tired, confused. And with all of this comes emotion. As we prep for the return, we are working hard to make an easy, customizable and stress free transition. One small part of the first step lives within these fun and engaging instructional posters," said Jared Scott, CMO a[Read More]

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

by / June 24, 2020 /

Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.

 

Creative consultancy THRU and creative production studio Humanaut launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.

[Read More]

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

by / June 24, 2020 /

Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.

 

Creative consultancy THRU and creative production studio Humanaut have launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.[Read More]

Creative Director Edi Inderbitzin Creates “Every Waking Hour” Photo Project to Combat Depression

by / May 20, 2020 /

Creative director and photographer Edi Inderbitzin encourages people to appreciate the everyday, normal beauty in effort to fight teen depression.

At the beginning of 2019, Edi Inderbitzin started the project “Every Waking Hour.” The project was created with the intention to bring awareness to depression among young Americans caused by social media. By taking a photo literally every waking hour for a year, the hope was to spotlight th[Read More]

Playboy Wants People To Practice Safe Six In Humorous New PSA For Social Distancing

by / May 14, 2020 /

Playboy has released a playful PSA campaign encouraging continued safe social distancing behavior, even as shelter-in-place orders continue to lift throughout the country. Created in partnership with Austin creative agency, Preacher, “Practice Safe Six” plays off six age-old high school sex education tips updating them to apply to the current social distancing recommendations.

The messages are loud, clear, and s[Read More]

THE BENCH CO-FOUNDERS ON THE CURRENT FREELANCE MARKETPLACE AND HOW AGENCIES AND BRANDS SHOULD STAFF FOR THE FUTURE

by / May 6, 2020 /

The economic shutdown has already upended the ad industry, causing clients to slash budgets and agencies to furlough or lay off staff outright, and there’s no clear end in sight. But The Bench, an LA-based company that hand-matches vetted freelance talent to agencies and client-side brand marketing teams based on specific project requirements, thinks the crisis may push agencies to reevaluate their staffing models for the long-term. They’ve worked [Read More]

Q&A: ENGINE Strategy Head Lindsey Allison Talks Shop, Brands Need for Insights, Innovation During Pandemic

by / May 4, 2020 /

Lindsey Allison is Head of Strategy for ENGINE, a global agency that helps brands connect with consumers by providing insights, content, distribution and technology services. Allison partners with creative and account teams across all agency disciplines to generate insights and develop strategies for clients including Disney, Google, Red Bull, Nike, HBO, Vans, and Liberty Mutual. Prior to ENGINE, she was Deutsch’s EVP, Head of Strategy, and spearheaded efforts for Taco Bell, Hulu, Zillo[Read More]