by thelaegotist / November 18, 2020 /
With the help of Mojo Supermarket, Adidas is taking on the OLD established world of baseball in a new film that celebrates the most exciting and most criticized new player in the league— Fernando Tatis Jr.
This year, baseball was completely shaken up by Tatis, a 21-year-old Dominican player who plays hard, and doesn’t have any heart for baseball’s gentlemanly un[Read More]
by Egotist / October 29, 2020 /
JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique Fred & Farid to develop a campaign using its Digital Street Furniture programs in four major U.S cities: Chicago, New York, Los Angeles and Boston. The campaign will be displayed across JCDecaux’s Digital Network of 500 displays, as well as on static inventory in Los Angeles (Outfront/JCDecaux).
Instead of taking a traditional B2B approach to reach new advertisers, Fred &[Read More]
by thelaegotist / October 28, 2020 /
Led by Alumni of Creative Studio The Mill
Preymaker Is One Of The First Cloud Native Studios In The World
Angus Kneale, former Chief Creative Officer and Co-founder of The Mill New York, announces today the launch of Preymaker, a future facing collective of creatives, technologists and producers. They utilize an advanced custom cloud-based platform created in collaboration with Amazon Web Services (AWS) to innov[Read More]
by thelaegotist / October 22, 2020 /
MullenLowe U.S. and Mediahub have created a deadpan late night comedy infomercial style video called “Gone2Shit”, designed to take out some of the stress and confusion surrounding voting by mail. More than 1 million people could lose their vote on Nov. 3 if there is an error in completing their mail-in/absentee ballot, according to [Read More]
by Egotist / October 21, 2020 /
Grassroots initiative Green The Bid has launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, post-production facilities, vendors and affiliates) who pledge to come together in this important endeavor.
Each year the [Read More]
by Egotist / October 21, 2020 /
(L-R: Blade Thornton and Charles Rojas)
Global creative audio network Squeak E. Clean Studios is expanding its team with the addition of Brooklyn-based composer and artist Charles Rojas to their New York office and the promotion of Los Angeles-based Blade Thornton to New Business Development Producer. Rojas brings a diverse artistic perspective to his work, informing his compositions with his “side hustles” recording music as a solo artist, crafting accompanying visuals, and somet[Read More]
by thelaegotist / October 20, 2020 /
Appointments Signify Growth in Agency’s Combined Creative and Media Capabilities
ENGINE, a global, full-service media and marketing services company, today announced the appointments of Nadine Cheung as Creative Director, Jana Cudiamat as Account Director and Jennifer Jones as Media Director to the agency team. Cheung and Cudiamat are based in New York, and Jones is based in Utah.
“The hiring of Nadine, Jana, and [Read More]
by thelaegotist / October 13, 2020 /
Erin Sullivan is recognized for having over 18 years of experience in advertising and entertainment marketing as an EP and Consultant on the executive level. The majority of the work she has produced has featured A+ level talent actors, sports figures and musicians. Sullivan’s work has been recognized with multiple awards from the Cannes advertising festival, Clios, and Emmys.
poolhouse certainly sounds like a place where people want to hang out[Read More]
