Following a lengthy search for just the right person to lead its client and business operations, Mojo Supermarket is hiring Kendra Schaaf as Managing Director, a new role at the agency. Kendra, a Droga5 vet, joins Mojo Supermarket from the New York Times’ agency Fake Love where she was VP Client Services.
“We were looking for a very specific person. Someone who understands the relentlessness that goes into building meaningful brands that get[Read More]
The Egotist recently chatted with Fredrik Frizell, chief innovation officer at talent-driven creative company BUCK, where his role is to drive innovation throughout the global organization. He joined the company in March, a time when all businesses learned the lesson that innovation was key to survival.
BUCK has made a series of strategic steps and ramped up capabilities within interactive and immersive work that falls under the [Read More]
To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.
ENGINE, a global, full-service media and marketing services company, has been appointed by the Aruba Tourism Authority (A.T.A.), as its media agency of record, after a review process facilitated by Lisa Colantuono, President of AAR & Partners. As Media AOR, ENGINE will be responsible for developing and activating the overall media strategy in the U.S.; including media planning and buying, audience building, data consultation, and measurement and an[Read More]
Acclaimed Director/Photographer Meji Alabi has signed to RSA Films UK and US for commercial representation. Alabi, who remains signed to RSA sister company Black Dog Films for music video representation, bridges the gap between African and Western markets, across a range of visual mediums including music video, photography, advertising campaigns, magazine editorials and artist branding.
Born to Nigerian parents in London, Alabi is a director large[Read More]
Talent-driven, global, creative company BUCK has created an animated PSA campaign for No Kid Hungry, a national campaign to end childhood hunger in America. The work began airing on TV on June 26.
BUCK created two 30-second spots in English and Spanish to spread awareness about No Kid Hungry’s Free Meals Finder Service, an existing program. The Free Meals Finder is a to[Read More]
Formed by a trio of film and advertising industry leaders, Invisible Collective is a creative partner built for the future of advertising.
Invisible Collective recently announced its launch as a solution that is equal parts production company and creative studio. The mission of the collective is to partner with advertising and entertainment industry leaders seeking greater access to directors and creatives -- including women, people of color,[Read More]
Created with agency Mirimar, Wildlife, Noble People and Movement
According to global shopping service, Klarna, only 9% of surveyed shoppers find online shopping ‘fun.’ To help change that, Klarna is continuing its ``Swedish for smooother shopping” US launch campaign with a uniquely-targeted, shoppable entertainment/interactive experience.
Klarna’s “48 Hour Smoooth Room”, a first-of-its-kind digital [Read More]
