Q&A With The VCU Brandcenter

by / May 17, 2018 / The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20[Read More]

HOW TO CREATE AND FOSTER AN EFFECTIVENESS CULTURE

by / May 14, 2018 /   Members of the 2018 North American Grand Effie Jury weighed in on how their companies are building and maintaining an effectiveness culture.  The 2018 Grand Effie Jury will select the North American Effie’s “best in show,” hours before the May 31 gala at Cipriani 42nd Street in New York.  Since 1968, the Effie Awards have honored marketing effectiveness and are presented [Read More]

SATURDAY MORNING EXPANDS TEAM  

by / May 6, 2018 / Deja Cox Joins from CAA As Partner Lead SATURDAY MORNING, the movement created by leading African American creative leaders to promote peace, announced that it was expanding its team with the addition of Deja Cox in the new role of Partner Lead. Deja is a Brand Agent at Observatory (formerly CAA Marketing) where she has worked in its entertainment marketing group for nearly five years. SATURDA[Read More]

Crown Media Family Networks Awards Media AOR Duties to Noble People

by / May 5, 2018 / Corwn Media family networks has chosen independent, Noble People, as its new media agency of record. The creatively-led media shop, known for its innovative and transparent practices around strategy, buying and planning, will oversee the full range duties for Crown linear networks, Hallmark Channel and Hallmark Movies & Mysteries, including national print, video, radio, digital, social and OOH[Read More]

Tommy John Explores The Humorous Truth Behind Women’s “Little Adjustments”

by / April 10, 2018 / Elizabeth Banks Directs First Campaign For New Women’s Line Tommy John’s comedic marketing tactics — from 2015’s “The Big Adjustment" to more recent work featuring actor/comedian, and Tommy John investor, Kevin Hart – have certainly helped earn favor for its growing men’s underwear business. Now with the debut of its first women’s collection, Tommy John and longtime creative agen[Read More]

Jägermeister Awards Digital Business to Design and Innovation Shop, Firstborn

by / March 1, 2018 / [img_assist|nid=22570|title=|desc=|link=none|align=center|width=480|height=347] Jägermeister, the #1 selling imported liqueur in the United States and 8th largest premium spirit brand in the world, has selected NY design and innovation company, Firstborn, as its digital agency of record following a competitive review that kicked off in October 2017. The brand is looking to Firstborn to drive aw[Read More]

Indie Agencies Call Out the Best Automotive and Finance Super Bowl Ads

by / February 8, 2018 / The Egotist asked Indie Agencies from across the US to break down the best Super Bowl ads by category. Our final installment covers the Automotive and Financial Services categories. Thank you to the agency strategists and creatives who did their homework during Super Bowl parties and reported back to us. To read more about what moved our critics in the CPG category, check out our first story in[Read More]

Indie Agencies on the Beer, QSR and Food and Beverage Super Bowl Ads: What Worked and Could’ve Worked Better

by / February 7, 2018 / Tide Wins the Beer Wars Alec Beckett, Creative Director at Nail Communications in Providence, RI noted that with no hard selling or product features and benefits to flog (in theory) beer advertising has the highest entertainment potential. He felt that this year was a big disappointment for the beer category: “Our crowd was excited to see the Bud Light battle, but was disappointed that the firs[Read More]