While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose.
In a blind taste test, consumers consistently rated pizza slices where 100% of profits help kids facing adversity much higher than slices with profit supporting corporate excess.
Cheese or pepperoni? Thin crust or deep dish? How about purpose-driven or excess profit-driven? Today, Newman’s Own, Inc., a company well-known and respected for its innovative business model with a commitment to giving 100% of its profits away to nourish[Read More]
Trade School, the content agency known for its expertise in scalable, personalized content and emerging technologies has appointed Amy Choi as Executive Director, Creator Strategy & Marketing. With more than a decade of leadership in social media and creator marketing, Amy combines strategic vision with hands-on expertise to elevate Trade School’s influencer marketing efforts. In her role, she will collaborate closely with sister agency 22squ[Read More]
TGL presented by SoFi, the new prime time team golf league founded in partnership with Tiger Woods and Rory McIlroy’s TMRW Sports, is introducing its high-tech approach to the sport with a multimedia campaign designed to showcase its blend of golf, technolog[Read More]
Victoria Martin Has Immediately Begun Creative Across Dwayne Johnson Tequila Brand Teremana
Fast-growing independent agency Bray & Co has named Victoria Martin creative director for the firm that is devoted to crafting effective, award-winning creative, media and strategy for brands that want to go to the next level.
On Sunday, November 3rd, when the 54th annual TCSNYC Marathon commences, it will not only be the second year that YARD NYC has partnered with the NYRR organization to develop and create the omnichannel campaign, but it will [Read More]
