Advertising Archives - The New York EgotistThe New York Egotist

New PSAs Empower Young People to Save Lives with Naloxone

by thenewyorkegotist / January 16, 2025 /
While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose.

https://youtu.be/qSbsOPYJBSQ[Read More]
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Out of the Mouths of Young Healers: StrawberryFrog’s Bold New Year Campaign for Northwell Health

by thenewyorkegotist / December 18, 2024 /
Northwell Health and StrawberryFrog are teaming up again with their latest holiday campaign featuring candid wisdom from New York children, including some of the kids of Northwell’s 87,000 employees. The campaign is the next chapter of Northwell’s Raise Health movement and follows the acclaimed 2023 holiday campai[Read More]
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There’s No Escaping Dinner Dread in this New Campaign from VML with Stouffer’s as the Delicious Solution for What to Make at the End of a Long Day

by thenewyorkegotist / July 31, 2024 /
Nestlé brand Stouffer’s has launched one of its biggest integrated campaigns with a new tagline: “When the Clock Strikes Dinner.” The campaign, created by VML New York, revolves around Dinner Dread, that plan we start to think about at around 4 p.m. every single day. What are we in the mood for? What’s in the fridge? Do I really feel like making dinner at [Read More]
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Markham Yard Creates “Good Karma” Campaign for New York Blood Center Enterprises

by thenewyorkegotist / June 14, 2024 /
Miami-based advertising agency Markham Yard is launching “Good Karma by the Pint,” an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor centers in eight states. The largely digital campaign (Facebook, Instagram, YouTube, programmatic CTV, programmatic audio) launches June 13 in those ma[Read More]
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Ben & Jerry’s Newest Brand Campaign Empowers Fans to ‘Make Some Motherchunkin’ Change!

by thenewyorkegotist / June 14, 2024 /
Ben & Jerry’s is excited to introduce a new brand campaign created to inspire audiences to action: "Make Some Motherchunkin' Change!" This marks Ben & Jerry's first major brand focused campaign in almost a decade, the campaign taps into the ethos behind the company's decades long heritage in activism and advocacy. The campaign was created in collaboration with agency DCX Growth Accelerator.

At the hea[Read More]
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Fortnight Hires New Head of Business Development Rosemary Calderone

by thenewyorkegotist / May 30, 2024 /
Integrated marketer has 15+ years of leadership and growth experience

Brand storytelling and strategic advertising agency Fortnight Collective has added Rosemary Calderone as head of Business Development.

Rosemary will play a pivotal role in driving the expansion and success of the agency by identifying and securing new business opportunities. Her main focus is driving and identifying longe[Read More]
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Launch Party Showcases Artist to Demonstrate Features of Staples’ ProGel® Pen

by thenewyorkegotist / May 22, 2024 /
Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production.

The national ad is running on digital and social media. Launch Party won the assignment in January.

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Almost Friday Media teams up with Barrett Hofherr to launch Friday Beers in New York

by thesanfranciscoegotist / April 26, 2024 /
Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island.

A media platform, production company, and lifestyle brand, Friday Beers was born in New York City as a[Read More]
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