Strategy and Design Powerhouse Blurr Bureau Developed Full-scale Identity for North America’s Top-performing Toaster Pastries Flings

by thenewyorkegotist / March 21, 2025 /

Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a [Read More]

HEATHER MCMAHAN + STOUFFER’S Bringing Mac + Cheese to every “PANTRY” in USA

by thenewyorkegotist / March 19, 2025 /

For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?  

Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]

Adweek Announces Cutting-Edge and Groundbreaking Hire to Unlock the Future of Growth

by thenewyorkegotist / February 20, 2025 /

Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers.  As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development. 

An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]

Personal injury law firm Trantolo & Trantolo goes BIG for regional Super Bowl spot

by Egotist / February 13, 2025 /

New ad campaign (shot in New York with NY crew and talent) GOES BIG with big checks,
big movie moments, and a debut on “the big game.”

https://youtu.be/XFrg0im9Eq0?si=WDh1egvz7M-StPmb

https://youtu.be/uIvUhqSgO78?si=uHV0v7EU11MrEuea

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Personal injury law firm Trantolo & Trantolo is launching their new campaign in a big way—with new TV ads debuting as regional Super Bowl spots, this weekend.

The “Don’t Fight Solo” campaign featu[Read More]

MachWon Launches as Next-generation AI-powered Creative Agency

by thenewyorkegotist / January 28, 2025 /

MachWon, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between StrawberryFrog and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change.

[Read More]

New PSAs Empower Young People to Save Lives with Naloxone

by thenewyorkegotist / January 16, 2025 /

While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose.

https://youtu.be/qSbsOPYJBSQ[Read More]