Advertising Archives - The New York EgotistThe New York Egotist

Denon and Denver/Brooklyn-Based Madwell Create Global Campaign “Crafted for the Sound-obsessed” for Speaker Enthusiasts

by The Denver Egotist / December 2, 2022 /
Independent agency Madwell is breaking its first work this month — after becoming AOR in a competitive pitch earlier this year — for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound — they fee[Read More]
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Verizon is Rewriting the Book on Home Internet in Latest Campaign via Madwell

by thelaegotist / October 14, 2022 /
Verizon is rewriting the book on home internet—literally—with a new campaign from agency Madwell.

Madwell’s latest campaign for Verizon positions Verizon Home Internet as a welcomed choice for consumers who were not aware there was a better option out there and want fast and reliable internet without the surprises.

Ver[Read More]
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Standard Black Creates “Craft as Ritual” Marketing Campaign for Sustainable Luxury Jeweler John Hardy

by thelaegotist / October 7, 2022 /
Campaign speaks to Balinese community, artisanship, and sustainability that inform design

Artisan handcrafted jewelry brand John Hardy has turned to full-service creative agency Standard Black to launch “Craft as Ritual,” a brand-focused multimedia marketing campaign that brings the company’s Balinese traditions and values to life to appeal to its audience of luxury consumers—as w[Read More]
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MATCH GROUP’S BLK TEAMS UP WITH RAPPERS TRINA AND SAUCY SANTANA FOR NEW SINGLE “NO VOTING NO VUCKING”

by thelaegotist / October 4, 2022 /
Hip-Hop Artists Partner with Dating App to Create New Voting Anthem to Empower and Uplift a New Generation of Voters
BLK, the largest dating app for Black singles, is bringing the heat this Fall with a spicy collaboration between legendary female rapper Trina and rising rap superstar, Saucy Santana. BLK, who recently released an in-app Election Ce[Read More]
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Global Nutrition and Supplements Brand Myprotein Taps Indie Agency Troup for Product Launch

by thelaegotist / September 14, 2022 /
Digital marketing campaign supports Whey Forward protein powder

Myprotein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.

The [Read More]
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Ad Agency Bray & Co Calls on Mark Zuckerberg and the Ad Industry to Make Changes for Youth Mental Health

by thelaegotist / August 31, 2022 /
Advertising agency Bray & Co. has launched a campaign called Dear Mark, a grassroots initiative asking the public and the advertising industry to help pressure Mark Zuckerberg to label filtered photos across Instagram and Facebook with #filteredimage to control the negative effects of social media on youth mental health.

Elements of the campaign incl[Read More]
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MIRIMAR Bolsters Senior Leadership by Adding Nick Morrissey and Meredith Chase as Partners

by thelaegotist / August 25, 2022 /
MIRIMAR Creative Group, a creative agency that works with brands at the nexus of advertising, entertainment, and technology has made Executive Creative Director Nick Morrissey and Chief Strategy Officer Meredith Chase partners to help shape the future of the business as it continues its growth trajectory.

This past year has been one of major wins for the agency: MIRIMAR has doubled in size than[Read More]
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Netflix Launches Podcast Series The Sandman: Dreamcast

by thelaegotist / August 22, 2022 /
Netflix has launched “The Sandman: Dreamcast,” a podcast series in support of the debut of Neil Gaiman’s beloved comic universe of The Sandman—now streaming on Netflix. In collaboration with Netflix, experiential and cultural strategy agency Bankrobber managed creative development and sibling agency Starfish produced the project.

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