• UBER EATS MARCH MADNESS EPIC ROAD FILM

    by / March 21, 2019 /

    Uber Eats, the official delivery partner of March Madness/NCAA, launches its first national advertising this week, a slam-dunk that coincides with the tournament and was created in collaboration with its ad agency Anomaly LA. The centerpiece of the LETS EATS campaign launches today, a long-form digital film featuring on-the-road exploits of Randy Watkins, an Uber Eats delivery-man slash street sage. When M[Read More]

  • Culprit Creates Apple Ad to Sell… Undergarments?

    by / March 12, 2019 /

    Culprit Creative celebrated April Fool’s Day a month early to launch its new underwear brand

    The L.A. ad agency/production shop, which has a bit of a prankster reputation, broke its teaser campaign online in early March. The creative is a modern homage to the original iPod ads with silhouettes of people dancing as cool tunes play and lines radiate off their bodies to illustrate the music’s energy. In fact, the two ads a[Read More]

  • A WORD TO THE WINE FROM WALRUS

    by / March 12, 2019 /

    Just Please Don’t Kiss Your Cousin…

    New York based creative and media agency, Walrus, is giving city dwellers a dose of raw humor to help kick off Wine Week. The shop has launched an OOH campaign on behalf of restaurant group, Quality Branded, to remind people that boozy lunches are totally acceptable, especially when compared to a handful of other “activities” certain people choose to engage in. The provoca[Read More]

  • Method Studios Launches MethodMade

    by / March 5, 2019 /

    Global digital production company Method Studios has launched MethodMade, a collective of award-winning directors, artists, technologists and tastemakers turning original ideas into iconic productions for the world’s biggest advertisers and entertainment properties. Using Method Studios’ worldwide talent and deep capabilities across movies, TV/streamin[Read More]

  • RODEO SHOW SIGNS DIRECTOR JONATHAN BARENBOIM

    by / March 5, 2019 /

    Venice Beach-based production company Rodeo Show has signed award-winning director Jonathan Barenboim for U.S. commercial representation. Jonathan brings an astute eye for light and visual composition to craft emotion-driven narratives with engaging characters and authenticity across his entire body of work. His signing comes on the heels of his recent collaboration with Rodeo Show on two campaign spots, [Read More]

  • M&M’S “BAD PASSENGERS” IS AMERICA’S TOP PICK IN SPOTBOWL SUPER BOWL AD POLL

    by / February 4, 2019 /

    Olay wins digital battle as most-talked-about brand on social media

     

    Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it was a spot from M&M’S, featured some quarreling candies, that took home the win in SpotBowl’s annual Super Bowl commercial poll. The poll, in its 16th year, is the creation of advertising agenc[Read More]

  • Women Will Be MVPs of 2019 Super Bowl Ads, SpotBowl Predicts

    by / February 1, 2019 /

    The Super Bowl is the biggest day of the year for two things: football and advertising. And, depending on who you ask, the ads might even be the real star of the show.

    According to a study by Statista, nearly a quarter of all Super Bowl viewers consider the ads to be the most important part of the game—and we can assume that most of the remaining audience doesn’t mind the commercials, either.

    But what makes a good Super Bowl ad? And what trends should would-be advertisers [Read More]

  • Effie Launches Academy to Educate Rising Stars on Marketing Effectiveness

    by / January 31, 2019 /

    Effie Worldwide has launched Effie Academy, a program created to educate marketing professionals early in their careers. The Academy is a two-part program that provides with foundational knowledge and tools rooted in Effie’s method of evaluating marketing effectiveness.

    The 2019 Effie Academy kicks off with in-person co-lab sessions on February 11, which will be run in partnership with Brand Learning, Accenture’s marketing and sales consultancy. [Read More]