By Ozzie Godinez, CEO and Co-Founder PACO Collective
It’s a new year, which means it’s time for a fresh look at The State of Things. In the realm of cross-cultural marketing, it’s not exactly news that Americans of diverse background make up a larger proportion of every succeeding generation – but these days Americans’ diverse identities are increasingly shaped by more than our ethnic heritage. To do cross-cultural marketing right in this new decade we have to consider all a[Read More]
Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.
Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson.
If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest [Read More]
by christinewatson / August 3, 2017 / Thoughts on agency convergence, data-driven decisions, and the role of creativity in a world-gone-quant.Originally posted in the St. Louis Egotist.
In March 2017, Barkley, an independent advertising agency in Kansas City, acquired a small human-centered design & management consultancy called XperienceLab. This is the reverse of a trend you may have noticed ove[Read More]
by christinewatson / July 6, 2015 / Today, we're continuing our feature on The New York Egotist — Agency Insider. We all know agencies usually have amazing physical spaces. But unless you work at a specific shop, you might never get a chance to see how cool they really are. Until now. We'd love to feature your agency. Email us at [email protected] for details.
M&C Saatchi Mobile’s New York space is 8,000 square feet, more than enough room to contain their business, strategy, creative, media and agency deve[Read More]
by Egotist / February 12, 2015 / He resides under your skin and over your shoulder. Breathing down your neck. Whispering behind your back. Ceremoniously leading the war within while unapologetically telling you how it is.
He offers snarky feedback like, “Wow, did you really just say that? Man, you sounded like an idiot.” Right after he insults your wardrobe choice. (Well, let’s be honest, velour is not a good look on most people.)
You don't need this lover of bad hair days. This heckler of good intentions. This ta[Read More]
by christinewatson / February 9, 2015 / Where did the name Helia come from?
Helia comes from The Sun - we felt it demonstrated our focus on the interactions between data and insight, creativity and technology. And it reflects how we are evolving for the future, without losing sight of our 30 years of data heritage and expertise.
What are Helia's biggest strengths you intend to play up with this new merger?
It very much reflects our belief that data is core to growth and that data, digital [Read More]
