by christinewatson / August 3, 2017 / Thoughts on agency convergence, data-driven decisions, and the role of creativity in a world-gone-quant. Originally posted in the St. Louis Egotist. In March 2017, Barkley, an independent advertising agency in Kansas City, acquired a small human-centered design & management consultancy called XperienceLab. This is the reverse of a trend you may have noticed over recent years, that of giant s[Read More]
by christinewatson / April 28, 2017 / That's a real phone. Q: From JBLto BMW, Tribeca and Ally Bank, your work shows a flair for original casting, great performance and high production value. What do you look for in a script - i.e., what draws you to a project? The underlying idea of the spot or campaign. It’s not about a big production budget or how funny the dialogue in the script is. The best dialogue often comes later in t[Read More]
by christinewatson / July 6, 2015 / Today, we're continuing our feature on The New York Egotist — Agency Insider. We all know agencies usually have amazing physical spaces. But unless you work at a specific shop, you might never get a chance to see how cool they really are. Until now. We'd love to feature your agency. Email us at [email protected] for details. M&C Saatchi Mobile’s New York space is 8,000 square feet,[Read More]
by Egotist / February 12, 2015 / He resides under your skin and over your shoulder. Breathing down your neck. Whispering behind your back. Ceremoniously leading the war within while unapologetically telling you how it is. He offers snarky feedback like, “Wow, did you really just say that? Man, you sounded like an idiot.” Right after he insults your wardrobe choice. (Well, let’s be honest, velour is not a good look on mo[Read More]
by christinewatson / February 9, 2015 / Where did the name Helia come from? Helia comes from The Sun - we felt it demonstrated our focus on the interactions between data and insight, creativity and technology. And it reflects how we are evolving for the future, without losing sight of our 30 years of data heritage and expertise. What are Helia's biggest strengths you intend to play up with this new merger? It very much refle[Read More]
by dorashiner / October 10, 2014 / Jerry Seinfeld is not afraid to bite the hand that feeds him. Accepting a non-specific Clio — probably awarded to ensure he’d turn up — he laid into the ad industry. He touched on those raw nerves that get exposed when we’re at our lowest ebb, at our most cynical. But I’m sorry, you’re only allowed to be that searing in your indictment if you’re one of us — actually in [Read More]
by dorashiner / September 24, 2014 / As an adman and a man, David Abbott was the man. And this memo that's just resurfaced had confirmed that - as if there was any doubt in the first place. The memo's been doing the rounds on Twitter and Creative Review published a piece about it on their blog. The memo was given to them by Paul Cohen, now a creative director at Adam&EveDDB, but previously an art director at AMV BBDO in the mid-200[Read More]
by christinewatson / April 23, 2014 / We were lucky enough to be treated to a brief a Q&A with Joe Erwin, President and Founder of Erwin Penland. In addition to creating work for brands like Denny’s and Verizon Wireless, the South Carolina-based agency hosts an annual leadership and innovation conference called Food for Thought. Now in its seventh year, Food For Thought draws entrepreneurs and industry leaders from all over for thre[Read More]
