The Case for Slow Design: Make Art, Not Products – by Jesse Weaver

by / January 11, 2019 / Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution. Then the real world promptly smacks us in the face. Craftsmen spend untold hours creating their masterpieces. They sweat the details and pour their s[Read More]

3 New Rules for Partnering with Celebrities in the Age of Community

by / December 7, 2018 / Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson. If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest mis[Read More]

Creativity in Advertising Isn’t Dead. It’s in Data.

by / August 3, 2017 / Thoughts on agency convergence, data-driven decisions, and the role of creativity in a world-gone-quant. Originally posted in the St. Louis Egotist. In March 2017, Barkley, an independent advertising agency in Kansas City, acquired a small human-centered design & management consultancy called XperienceLab. This is the reverse of a trend you may have noticed over recent years, that of giant s[Read More]

Egotist Q&A with O Positive Director Brian Billow

by / April 28, 2017 / That's a real phone. Q: From JBLto BMW, Tribeca and Ally Bank, your work shows a flair for original casting, great performance and high production value. What do you look for in a script - i.e., what draws you to a project? The underlying idea of the spot or campaign. It’s not about a big production budget or how funny the dialogue in the script is. The best dialogue often comes later in t[Read More]

Agency Insider: M&C Saatchi Mobile

by / July 6, 2015 / Today, we're continuing our feature on The New York Egotist — Agency Insider. We all know agencies usually have amazing physical spaces. But unless you work at a specific shop, you might never get a chance to see how cool they really are. Until now. We'd love to feature your agency. Email us at [email protected] for details. M&C Saatchi Mobile’s New York space is 8,000 square feet,[Read More]

Your Inner Critic Is A Jerk

by / February 12, 2015 / He resides under your skin and over your shoulder. Breathing down your neck. Whispering behind your back. Ceremoniously leading the war within while unapologetically telling you how it is.
 He offers snarky feedback like, “Wow, did you really just say that? Man, you sounded like an idiot.” Right after he insults your wardrobe choice. (Well, let’s be honest, velour is not a good look on mo[Read More]

Egotist Briefs: Tash Whitmey, Group CEO of Havas EHS

by / February 9, 2015 / Where did the name Helia come from? Helia comes from The Sun - we felt it demonstrated our focus on the interactions between data and insight, creativity and technology. And it reflects how we are evolving for the future, without losing sight of our 30 years of data heritage and expertise. What are Helia's biggest strengths you intend to play up with this new merger? It very much refle[Read More]

Seinfeld can take the piss all he likes but advertising really does matter.

by / October 10, 2014 / Jerry Seinfeld is not afraid to bite the hand that feeds him. Accepting a non-specific Clio — probably awarded to ensure he’d turn up — he laid into the ad industry. He touched on those raw nerves that get exposed when we’re at our lowest ebb, at our most cynical. But I’m sorry, you’re only allowed to be that searing in your indictment if you’re one of us — actually in [Read More]