By thelaegotist / /

The “Pay What You Want” pizza truck will head to 10 major U.S. cities with all proceeds going to help children who face adversity.

Newman’s Own, Inc. – the company known for its great tasting, high-quality food products and its commitment to “give it all away,” with 100% of its profits going to help children who face adversity – is proud to debut a national Pay What You Want pizza truck. In the face of high food prices, the Pay What You Want pizza truck invites customers to choose their own ‘price’ for a delicious slice of pizza. All proceeds will go to the Newman’s Own Foundation, whose mission is to nourish and transform the lives of children who face adversity.

The Newman’s Own Pay What You Want pizza truck kicked off in New York City on June 20th and will be traveling across the United States throughout the summer. It will stop in select cities from coast to coast including Boston, Philadelphia, Washington D.C., Los Angeles, and Chicago. 

Customers can expect a sampling of Newman’s Own delicious pizzas: Thin & Crispy Crust Pizza (Uncured Pepperoni, Four Cheese and Supreme), Newman’s Own Stone-Fired Crust Pizza (Margherita and Roasted Garlic & Mushroom) and the new Newman’s Own Sourdough Crust Pizza (Meatball). The Sourdough Crust pizza, along with expanded offerings to its line of Stone-Fired Crust pizza, debuted in April 2024 just in time for the launch of this Pay What You Want pizza truck. Each pizza truck will offer between three to five different types of pizza in each city based on local availability.

“We’re excited to hit the road this summer with our Pay What You Want pizza truck,” said David Best, President and CEO of Newman’s Own, Inc. “We can’t wait to share our delicious pizza, celebrate the great generosity in this country, and help even more kids. Come by and enjoy a slice!”

For more information about Newman’s Own, Inc. and its Pay What You Want pizza truck, dates, and locations, please visit and follow the company on Instagram @newmansown and TikTok @newmansownfood

Client: Newman’s Own, Inc

  • David Best – CEO
  • Peter Kaye – Chief Growth Officer
  • Nicole Malcolm-Manyara – CMO

Lead Agency: DCX Growth Accelerator

  • Chief Creative Officer: Doug Cameron
  • Executive Creative Director / Concept: Tommy Noonan
  • Creative Director: Matt Evans
  • Design Director: Alistair Chew
  • Copywriter: Alex Schaeffer 
  • Group Account Director: Joslyn Summerset
  • Strategy Director: Sam Levison
  • Video Animation & Direction: Alina Rancier

Field Marketing Consultants: Matt O’Brien, Patrick Jammet

Experiential Production Agency: Promobile 

Promotional Agency: Roaming Hunger

PR Agency: The Door



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