Trade School, an integrated content agency, is further investing in its tech and innovation capabilities with the hire of Dayna Hall Carter in the new role of Executive Director, Creative & Technology. She joins the agency from Vox Media where as the design director, she leveraged data to drive content across 500 websites using company-developed technology that contributed to $650 million in annual revenue.
BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new vis[Read More]
Wonder-filled robotic video for “Love” created by SpecialGuest, SpecialGuestX, 1stAveMachine with brand partners META, PMI and Universal Robots
OK Go returns with And the Adjacent Possible, the band’s ambitious fifth studio album and first full-length release since 2014’s Hungry Ghosts. Even for a band known for pushing boundaries, the album is wildly eclectic—postmodern and genre-dissolving, with nods to Phil Spector, Toni Visconti and Nile Rod[Read More]
Stake.com, with the help of NYC-based agency Beyond Studios, launched a first-of-its-kind livery in F1 racing using the natural and playful connection between Stake and steak. Stake F1 Team KICK Sauber launched their latest sports marketing campaign by revealing their new steak covered car [Read More]
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the categ[Read More]
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the categ[Read More]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a [Read More]
For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?
Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]
