Madwell Creates New Brand Identity for Trust for Public Land, Which Aims to Make Nature Accessible to Everyone
by thelaegotist / June 10, 2022 /
Madwell has created a new brand identity including logo for [Read More]
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MSQ acquires Elmwood to Merge with Holmes & Marchant Creating a New Model Design and Branding Agency
by The Chicago Egotist / December 3, 2021 /
The fast-growing international marketing group MSQ, supported by its private equity partner LDC, has acquired Elmwood and merged it with its Holmes & Marchant agency to create an international design powerhouse. The combined organisation is well positioned to ensure that the world’s most influential brands can deliver comprehensive, branded experiences in the multi-platform age.
Over the last two decades, industries have been complete[Read More]
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Julia Price Baron Joins Elmwood as Creative Director of Writing
by The Chicago Egotist / June 30, 2021 /
Veteran writer, producer and copywriter, Julia Price Baron is taking her story-telling talents to global brand design consultancy Elmwood, joining the agency as Creative Director of Writing. She most recently worked at Food Network and Discovery+ as a freelance Promotions Writer/Producer.
“Julia is a key hire for us and enables Elmwood to build out our brand storytelling capability with an exemplary writer whose skills extend across chann[Read More]
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Cloud-Native Creative + Tech Studio Preymaker Announces Three New Hires
by Egotist / November 24, 2020 /
On the heels of the October launch of Preymaker by industry leaders Angus Kneale, Melanie Wickham and Verity Grantham, the creative and technology studio announces three key hires. Jasper Kidd, Alan McSeveney and Jamie Scott, have joined the team. They bring a broad range of experience which includes collaborations with the industry’s top directors on high-profile awarding winning work.
“Preymaker is built on three key pillars: technology, creativity and most importantly, our peop[Read More]
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Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show
by The Chicago Egotist / September 25, 2020 /
SavageXFenty and Amazon Prime Video will begin streaming Rihanna's Savage x Fenty Show Vol. 2. To promote this event, they tapped creative agency Mojo Supermarket to develop the announcement campaign.
The #SavageNotSorry campaign flips Instagram’s own ‘sensitive content’ UX on its head by putting fake Instagram censorship warnings on posts such as[Read More]LOCALS ONLY: BUCK’S FREDRIK FRIZELL
by thelaegotist / August 19, 2020 /
The Egotist recently chatted with Fredrik Frizell, chief innovation officer at talent-driven creative company BUCK, where his role is to drive innovation throughout the global organization. He joined the company in March, a time when all businesses learned the lesson that innovation was key to survival.
BUCK has made a series of strategic steps and ramped up capabilities within interactive and immersive work that falls under the [Read More]
BUCK, is the first company to enable mobile users to create AR-rich video in post-capture
by thelaegotist / January 29, 2020 /
The talent-driven, global, creative company, BUCK, is the first company to enable mobile users to create AR-rich video in post-capture with an update of their popular, animated stickers app, Slapstick.
Q: What is Slapstick?
Slapstick is an AR camera app that allows users to customize photos and videos with cool, fun, and funky animated stickers. Up until now, Slapstick stickers could only be placed in live sc[Read More]
KEEP A POCKET-SIZED RUTH BADER GINSBURG HAPPY AND FIT AND BE SURE TO REGISTER TO VOTE!
by thelaegotist / September 25, 2018 /
Firstborn has just launched “RBG for Good”, the mobile WebAR experience that lets you watch over a pocket-sized Ruth Bader Ginsberg as she fights for your rights. Users can help her stay fit, rested, and on the top of her game through a series of “exercises” intended to keep RBG going strong. No need to download an app, or scan a Snapcode, the experience can be accessed through on your mobile device through your web browser. Simply visit www.rbg[Read More]
