by thelaegotist / November 18, 2020 /
With the help of Mojo Supermarket, Adidas is taking on the OLD established world of baseball in a new film that celebrates the most exciting and most criticized new player in the league— Fernando Tatis Jr.
This year, baseball was completely shaken up by Tatis, a 21-year-old Dominican player who plays hard, and doesn’t have any heart for baseball’s gentlemanly un[Read More]
by Egotist / October 21, 2020 /
Grassroots initiative Green The Bid has launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, post-production facilities, vendors and affiliates) who pledge to come together in this important endeavor.
Each year the [Read More]
by Egotist / October 21, 2020 /
(L-R: Blade Thornton and Charles Rojas)
Global creative audio network Squeak E. Clean Studios is expanding its team with the addition of Brooklyn-based composer and artist Charles Rojas to their New York office and the promotion of Los Angeles-based Blade Thornton to New Business Development Producer. Rojas brings a diverse artistic perspective to his work, informing his compositions with his “side hustles” recording music as a solo artist, crafting accompanying visuals, and somet[Read More]
by thelaegotist / October 13, 2020 /
Erin Sullivan is recognized for having over 18 years of experience in advertising and entertainment marketing as an EP and Consultant on the executive level. The majority of the work she has produced has featured A+ level talent actors, sports figures and musicians. Sullivan’s work has been recognized with multiple awards from the Cannes advertising festival, Clios, and Emmys.
poolhouse certainly sounds like a place where people want to hang out[Read More]
by Egotist / October 13, 2020 /
To promote its upcoming thriller drama NEXT which premieres this week, FOX tapped tech-driven agency space150. space150 is the team that introduced Travis Bott to the world -- a fake Travis Scott song and video using AI lyrics.
For FOX's new show NEXT, the result is a trailer that’s been written, edited and scored by AI via a machine learning algorithm that watched the entire series and selected key themes, scenes and dialogue to comprise the sp[Read More]
by Egotist / October 5, 2020 /
Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in th[Read More]
by Egotist / August 19, 2020 /
To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.
Created by [Read More]
by Egotist / August 3, 2020 /
Acclaimed Director/Photographer Meji Alabi has signed to RSA Films UK and US for commercial representation. Alabi, who remains signed to RSA sister company Black Dog Films for music video representation, bridges the gap between African and Western markets, across a range of visual mediums including music video, photography, advertising campaigns, magazine editorials and artist branding.
Born to Nigerian parents in London, Alabi is a director large[Read More]
