• ArtClass Adds Dutch Documentarian Bas Berkhout To Roster

    by / December 28, 2018 / Bas Berkhout, the award-winning filmmaker known for his intimate short films, is the latest director to join ArtClass, a next-generation production company based in LA and New York. Whether helming independent work or branded content for clients like ASICS or Charles Schwab, Berkhout approaches the projects in the same way—humanity first. He frequently eschews the use of music and i[Read More]

  • Payless Rebrands as “Palessi” for Fashion Influencer Prank

    by / November 28, 2018 / Audacious stunt by DCX Growth Accelerator persuades fashion influencers to pay markups of 1,800% for Payless shoes Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally [Read More]