Denon and Denver/Brooklyn-Based Madwell Create Global Campaign “Crafted for the Sound-obsessed” for Speaker Enthusiasts


By The Denver Egotist / /

Independent agency Madwell is breaking its first work this month — after becoming AOR in a competitive pitch earlier this year — for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound — they feel it. People who respect what it takes to craft the perfect song and know the only way to do it justice is to hear it on a speaker built with just as much craft and precision.

In video and static advertising that will run on OTT and CTV platforms, Madwell captured the authentic experience of the sound-obsessed as they groove to a modern disco track playing out of the Denon speakers. That same song also backs 30- and 60-second audio components and social posts on Facebook and Instagram.

In videos, the camera finds the one person blissfully getting lost in sound — an escape offered only by a hand-tuned, wildly vivid speaker born from more than a century of innovation. The striking visuals and spotlight effects are paired perfectly with a hard-to-forget song (Beige 70) from California-based disco artist Cola Boyy, remixed by Domenique Dumont.

In addition to the U.S., “Crafted for the Sound-Obsessed” will run in Europe (Denmark, Finland, France, Germany, the Netherlands, Norway, Poland, Spain, Sweden, and the UK) and APAC countries.

Client: Denon
President: Trip Randall
Senior Director of Global Brand Marketing: Erin Laya

Creative Agency: Madwell
Chief Creative Officer: Chris Sojka
Executive Creative Director: Jeff Gillette
Creative Director: Pedro Saldarriaga
Associate Creative Director: Jessica Auville
Senior Copywriter: Charity Lombardo
Senior Designer: Sam Cohen
Senior Animator: Scotty Nolan
Group Production Director: Brigid McEntee
Creative Producer: Kyle Calian
Managing Director: Steve Barry
Account Director: Hayden Zellers
Account Supervisor: Sarah Korner
VP of Strategy: Amber Hahn
Group Comms Strategy Director: Laura Bianchi
Assoc. Comms Director: Darren Allison
Brand Strategy Director: Christian Ewing
Senior Brand Strategist: JP Summers
Social Strategist: Madison Allen
Community Manager: Ian Rubini

Music: The Hogan
Music Supervisor: Sean Hogan
Track: Beige 70 (Domenique Dumont Bilingual Remix)
Artist: Cola Boyy
Label / Licensor: Wooly Music Inc

Production Company: More Media Inc.
Director: Nathan Presley
Line Producer: Stephen Buchanan
Video Edit: Sam Fuller

Sound Mix: Phinehas Hodges

Business Affairs: Hailstorm
Founder, CEO: Michelle McKinney
Partner, Business Affairs Director: Christina Rust


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