Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademar[Read More]
It started with four friends from middle school who went their separate ways for high school and college, but reunited each summer on the shores of Cape Cod. With that as inspiration, they hatched the idea of creating the perfect drink for celebrating good times with good friends. With private funding, a whole lot of intuition and perseverance, and branding and packaging work from New York-based marketing services agency Method1, th[Read More]
By Franklin Tipton, co-founder, CCO, at Odysseus Arms.
The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”
How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]
As Artificial Intelligence Became a Major Topic of Conversation, the Creative Direction was Driven by a Question for All Creative People, "How Are You Feeling About This Moment?"
The 27th Annual Webby Awards honored 2023’s biggest Internet visionaries and activists, surrounding them with a colorful AI-generated look and feel designed by SpecialGuest. SpecialGuest wor[Read More]
Known for its #PetsStayFree policy, Red Roof, the pet-friendly economy lodging brand, is celebrating its 50th anniversary and National Pet Month through an integrated campaign that rewards pet parents by giving away 50+ free nights. The initiative, #PeopleStayFree, developed by[Read More]
Sonic Union is thrilled to announce that Halle Petro has been named Executive Creative Director. In her new role, Petro will be instrumental in deepening the studio’s sonic storytelling experiences for entertainment and advertising – including collaborations with music and sound narratives. She’ll also continue to expand Sonic Union’s podcast productions working closely with a team that includes Creative Producer Kimu Elolia.
Sport Clips Haircuts, the leading haircutting franchise with locations in major markets including Los Angeles, New York and Chicago, and that lets men and boys get coiffed and pampered while watching sports, has launched a new campaign and tagline, “It’s a Game Changer.” The clever platform re-positions haircuts as something men actually want to get, rather than something they need to get, and comes to life in a humorous int[Read More]