by thelaegotist / February 15, 2023 /
Visible, the Verizon-owned all-digital wireless carrier, is out with a new national campaign - just in time for Valentine's Day Singles Awareness Day on February 15th and starring social media star Benny Drama, aka Benito Skinner.
In the videos created by agency Madwell, Benny Drama debuts Youpid (a cheeky send-up on Cupid), who helps all people (single a[Read More]
by Egotist / February 10, 2023 /
Los York Films, the film discipline of the pioneering creative studio Los York, has signed Sharon (pronounced Shar-rone) Chetrit to its roster of award-winning film and commercial directors. Previously, Chetrit was the in-house creative director and writer/director at creative technology company Artlist, overseeing the brand’s prolific campaigns from concept to execution, including such celebrated and imaginative work as Merman, Moon Landing, Take It To The [Read More]
by thelaegotist / February 10, 2023 /
Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners.
To bring predictive analytics to life, Pavone Group c[Read More]
by The Chicago Egotist / January 30, 2023 /
Crush Yard sends “Dear John” letters to bowling, golf, softball, and tennis in humorous spots from Slugger Creative.
New pickleball restaurant Crush Yard, opening this spring in Mount Pleasant, SC, will take on favored pastimes, and break up with them, in “Dear John” ads throughout the Super Bowl. The brightly colored, text-driven ads from Slugger Creative will run in the Charleston market and are designed to stand[Read More]
by thelaegotist / January 27, 2023 /
The company coined the name Joyspun and created a new visual identity designed to uplift an otherwise muted and serious category
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, [Read More]
by Egotist / January 25, 2023 /
Creative collective Wild Gift, home to some of advertising and entertainment’s most exciting storytellers, welcomes Rylee Jean Ebsen to the company for commercials. A Telly-award winning comedy director and writer, and alumnus of the 2020 Forbes 30 Under 30 list, Ebsen also recently was honored as Best Director at the Women’s Chicago Comedy Film Festival for her short fiction film Boomerang (starring Marin Hinkle of The Marvelous Mrs Maisel), abou[Read More]
by thelaegotist / December 16, 2022 /
by Egotist / December 16, 2022 /
Global creative audio network Squeak E. Clean Studios joins forces with experiential pioneer Tom Webster to create a new experience division with the ambition to help brands procreate, instead of appropriate, culture. With a proven track record working alongside artists, choreographers, and award-winning directors, he will collaborate with brand teams to develop engaging activations that build narratives around cultural moments. As Head of Experienti[Read More]
