Racket Club’s evolution into bicoastal audio post powerhouse continues with the addition of two senior hires and new state-of-the-art studios in New York City’s Flatiron District and Culver City, Los Angeles. Award-winning composer Justin Hori will lead the West Coast team as Partner and Creative Director, and Mixer and Sound Designer Ashley Simmons will augment the New York team’s growing audio post offering. No longer a fledging music house, since i[Read More]
Visible, the Verizon-owned all-digital wireless carrier, is out with a new national campaign - just in time for Valentine's Day Singles Awareness Day on February 15th and starring social media star Benny Drama, aka Benito Skinner.
In the videos created by agency Madwell, Benny Drama debuts Youpid (a cheeky send-up on Cupid), who helps all people (single a[Read More]
Los York Films, the film discipline of the pioneering creative studio Los York, has signed Sharon (pronounced Shar-rone) Chetrit to its roster of award-winning film and commercial directors. Previously, Chetrit was the in-house creative director and writer/director at creative technology company Artlist, overseeing the brand’s prolific campaigns from concept to execution, including such celebrated and imaginative work as Merman, Moon Landing, Take It To The [Read More]
Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners.
To bring predictive analytics to life, Pavone Group c[Read More]
Crush Yard sends “Dear John” letters to bowling, golf, softball, and tennis in humorous spots from Slugger Creative.
New pickleball restaurant Crush Yard, opening this spring in Mount Pleasant, SC, will take on favored pastimes, and break up with them, in “Dear John” ads throughout the Super Bowl. The brightly colored, text-driven ads from Slugger Creative will run in the Charleston market and are designed to stand[Read More]
The company coined the name Joyspun and created a new visual identity designed to uplift an otherwise muted and serious category
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, [Read More]
Creative collective Wild Gift, home to some of advertising and entertainment’s most exciting storytellers, welcomes Rylee Jean Ebsen to the company for commercials. A Telly-award winning comedy director and writer, and alumnus of the 2020 Forbes 30 Under 30 list, Ebsen also recently was honored as Best Director at the Women’s Chicago Comedy Film Festival for her short fiction film Boomerang (starring Marin Hinkle of The Marvelous Mrs Maisel), abou[Read More]
After several years of successful collaboration, creative agency SpecialGuest of New York and Espadaysantacruz Studio of Madrid, have partnered to launch SpecialGuestX (SGX), the creative agency specializes in imagining new narratives with data, automation and artificial intelligence. SGX combines the creative thinking of SpecialGuest with th[Read More]