PREYMAKER TAKES A BOW, INDEPENDENT NEW MODEL CREATIVE & TECHNOLOGY COMPANY OPENS FOR BUSINESS
By thelaegotist / /
Led by Alumni of Creative Studio The Mill
Preymaker Is One Of The First Cloud Native Studios In The World
Angus Kneale, former Chief Creative Officer and Co-founder of The Mill New York, announces today the launch of Preymaker, a future facing collective of creatives, technologists and producers. They utilize an advanced custom cloud-based platform created in collaboration with Amazon Web Services (AWS) to innovate and create content for leading brands and forward thinking companies. Kneale’s partners in this new venture are Melanie Wickham, former Executive Producer and Director of Production at The Mill New York, and Verity Grantham, former Chief Of Staff of the same office.
“We love what we do,” Kneale said. “Mel, Verity and I built The Mill for many years, and are proud to have had a hand in its legacy of work, caliber of artists and producers and the creative culture that inspired and supported them. We’re continuing that spirit of innovation, and pushing beyond at Preymaker with our focus on creativity, technology and people. We create exceptional content for brands with a team of talented artists, producers and technologists, who have the ability to collaborate globally & entirely in the cloud. Preymaker is one of the first content makers that is 100% cloud native. This paradigm shift enables the team to leverage the latest in technology at scale and the instant it is available. This allows constant experimentation and innovation which is at the heart of Preymaker’s creativity. Our mission is to create exceptional work with our clients and partners.”
Having previously worked at The Mill London, Kneale co-founded The Mill in the U.S., transforming it from a London-based boutique to a multi-national creative juggernaut. He was instrumental in creating breakthrough IP such as The Blackbird® (a Cannes Innovation Gold Lion winner), a unique vehicle for automotive commercial and film shoots that can create photoreal, computer generated cars of any make or model. And he worked with his team to bring Mascot to market (an Adweek Project Isaac Award winner), a proprietary real-time animation system that enables CGI characters to be performed and animated live using a combination of Unreal game-engine technology and motion sensors. He also directed PETA’s Cannes Gold award-winning “98% Human” spot that not only condemns the entertainment industry for its abuse of animal actors but also advocates the alternative potential of using lifelike computer-generated creatures. The spot received a standing ovation led by Dr. Jane Goodall at the Great Apes Summit paving the way for films such as The Jungle Book and The Lion King. Kneale has been working most recently with teams of PhD researchers utilizing computer vision and machine learning to create and develop next-generation systems for advertising, film and media.
While the company’s custom cloud-based platform employs advanced new technology, Preymaker has simplified the process for clients for ease of use and accessibility. Preymaker has kicked off its first projects collaborating with McCann, BBDO, 72andSunny and Johannes Leonardo, and directors Peter Thwaites, Daniel Wolfe, Lance Accord and David Gordon Green.
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