Nutella Finds Its Sweet Spot With Terri & Sandy
By thelaegotist / /
Ad industry independent, Terri & Sandy, has been named U.S. creative agency of record for Nutella by Ferrero USA, the third largest confectionary company in North America. The decision comes following a competitive review launched this past February. The agency beat out five undisclosed shops for the business, and will lead all creative and strategic duties for Nutella in the U.S.. Terri & Sandy replaces Merkley & Partners, Nutella’s longtime agency of record, while media and PR duties for the brand remain with incumbents, PHD and Golin, respectively.
The Nutella brand currently stands as the world’s leading hazelnut spread, with over $2B in sales annually and a passionate following among people of all ages.
“Nutella has a fun and special relationship with consumers. We are constantly looking at innovative approaches to engage our fanbase and reach new users. We are excited to work together with Terri & Sandy and build upon our strong foundation of creating emotional connections with consumers,” said Todd Midura, Vice President Marketing Nutella North America.
Nutella marks the latest addition to Terri & Sandy’s growing roster of clients, which inclues: Gerber, Freshpet, The Walt Disney Company and Twinings of London.
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