To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular.  The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s, Mastercard, California Milk Processor Board, Johnnie Walker, Google and others. 

The award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future. 

To be eligible for the award, a brand must have won more than one Effie Award over more than one year and be able to demonstrate adaptation and sustained success of the brand over time. Details on how to enter are live on the Effie website, with an entry deadline period of February 6-13.  More information is available at effie.org/5for50.

Creative Credits

McCann Worldgroup

Suzanne Powers – Global Chief Strategy Officer

Craig Bagno – North America Chief Strategy Officer 

Theo Izzard-Brown – London Chief Strategy Officer

Sonja Forgo – Senior Global Strategy Manager 

James Appleby – Planner

Robert Doubal – Chief Creative Officer

Laurence Thomson – Chief Creative Officer

Alex Dunning – Senior Creative

Erik Uvhagen – Senior Creative

Dan Howarth – Head of Art

Jeanie McMahon – Senior Designer

Nazima Motegheria – Senior Designer

Roland Williams – Senior Designer

Erika Richter – Project Lead

Elizabeth Bernstein – Head of New Business

Eilish McGregor – Account Manager

Phoebe Cunningham – Account Executive