By The Chicago Egotist / /
Indulgence brand marketing agency Method1 has hired Allison Arling-Giorgi as Strategy Director from BBDO and Sarah Nayak as Director of Growth from Yes&. The hires significantly bolster Method1’s senior team to accelerate its growth and position the company for further expansion.
“I am delighted to welcome Allison and Sarah to our team,” said Method1 Managing Director Paul Nelson. “In 2022, we experienced healthy, double-digit growth and we are on a similar trajectory this year. These announcements reflect our commitment to our current clients, as well as positioning Method1 for continued strong growth next year.”
Arling-Giorgi was previously an SVP, Group Strategy Director at Energy BBDO where she was the Global Strategic lead on the Brown-Forman portfolio of brands. In that capacity she led all strategy work for Jack Daniel’s, Woodford Reserve and other brands. Before leading Brown-Forman, she was the strategic lead at Energy BBDO for the Mars Wrigley Extra Gum business in the US, as well as the 5 Gum business in a global capacity. Prior to Energy BBDO, Arling-Giorgi was the Sr. Director of Strategy and Business Development at Cassandra, a youth-focused consumer insights company.
Nayak joins Method1 from Washington, DC-based integrated marketing agency Yes&, where she was Vice President of Business Development. In that role she led business development for Yes&, securing numerous key client partnerships and helping the agency triple its revenue through acquisitions and new business during her tenure. Before that she was at experiential marketing agency August Jackson where she was Director of Strategic Partnerships and Senior Account Lead for many of the agency’s largest accounts.
In addition to the new hires, Method1 has also promoted Leah Wymer to Client Partner Director, responsible for the health of all client partnerships at the agency. Wymer has been at Method1 for over two years where she has led the cornerstone Evan Williams business for Heaven Hill Distillery. She has over 15 years of experience in the spirits industry, specializing in various aspects of marketing, including on-premise and off-premise programs, experiential marketing, and trade advocacy.
Method1 is a digital-first branding and marketing agency with a focus on indulgence brands. Method1 generated year-over-year revenue growth of over 20% in 2023, adding new business from Five9, a leading cloud-based contact center, Cape Tide hard iced tea and the Lunazul Tequila portfolio, while continuing to generate strong results for Heaven Hill Distillery’s leading brands that include Evan Williams, Elijah Craig and Larceny Bourbon. It is part of XenoPsi Ventures, an Inc. 5000 company.