Droga5’s data specialist and others jump to Movement Strategy


By Egotist / /

Movement Strategy Grows Its Leadership Team; Adds Data Specialist Wendy Kong, Content Head Ed Felix and DEI Manager Adriana Crawford

In a series of transformational new additions to their leadership team, social media agency Movement Strategy welcomes data and insights specialist Wendy Kong, content head Ed Felix and Diversity, Equity, and Inclusion (DEI) manager Adriana Crawford. This marks an exciting period of growth for the award-winning agency, further strengthening its ability to address client and audience needs in a rapidly evolving social media landscape.

Wendy Kong has spent her career at the forefront of data strategy and analysis, helping brands understand and navigate consumer behaviors in digital space. She was formerly the Group Data Strategy Director at Droga5 as well as holding various data positions at Ketchum, Initiative and Condé Nast.

As Group Director, Head of Data & Insights, Kong will lead a dedicated team of data experts – an integral part of Movement Strategy that goes beyond dashboards and surface-level data to supply brands with deeper, actionable information. She will collaborate with both the new business and brand strategy teams to support overall internal optimization as well as apply valuable learnings toward campaign initiatives.

Meanwhile, content head Ed Felix is a natural storyteller with a keen understanding of strategic thinking and creative execution. Over his career, Felix has served as Director of Content Strategy at Conill Advertising, Engagement Director at Barkley and Digital Director at Y&R, working with brands like Nationwide, Nestle, and Toyota.

As Movement Strategy’s Sr. Director, Head of Digital Content, he will be responsible for one of the most crucial parts of the agency’s business, leading engagement managers, digital producers, and more. Working with his team of platform and vertical experts, Felix’s skill set will allow clients to transform brand strategies into social-first moments.

Lastly, Adriana Crawford is a passionate DEI advocate, focused on creating an equitable and inclusive workplace culture and, in turn, lasting change across the industry. A longtime diversity and inclusion consultant, she has spent a decade leading high-performing individuals and teams, streamlining organizational processes, and implementing change management across multiple systems in the public, private and nonprofit sectors.

As Sr. Diversity, Equity & Inclusion Manager at Movement Strategy, she will lead the dedicated DEI committee the agency established in 2019. She will also manage DEI initiatives and communications for the agency, including DEI goals, priorities, audits, and action items across work, internal organization and marketing.



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