The best things in life start with the simplest ingredients, according to Breyer’s first campaign in 4 years, from its new agency of record, VML New York. In fact, the ingredients of life’s best moments are much like the simple ingredients found in the 150-year-old ice cream brand.
“This campaign connects “real” moments in life with simple, wholesome [Read More]
Director Chris Applebaum has signed with bicoastal Mutt Film for U.S. representation spanning commercials. music videos and branded content. Applebaum started directing music videos at 19 and went on to become a multiple MTV award winner and six-time Grammy Award nominee. He has directed iconic videos including Rihanna’s “Umbrella,” Britney Spears’ “Overprotected,” and Miley Cyrus’ “Party in the USA.” Applebaum’s “Closing Time” for S[Read More]
Ralph Laucella, Founding Partner and Executive Producer at O Positive, one of the most awarded production companies in the advertising industry, has been named Chairperson of the 2024 AICP Show: The Art & Technique of the Commercial. His appointment was announced today by Matt Miller, President and CEO of AICP.
The entry deadline for the AICP Show: The Art & Technique of the Commercial, along [Read More]
You know those thumb-stopping films you see on Instagram and TikTok where a simple street scene or landscape is suddenly interrupted by fantastical images that take over the screen? Like this whimsical jigsaw puzzle orb in front of a cathedral that breathes and rotates as if it were alive.
Created by @ShutterAuthority this film is one of a series developed on behalf of Lenovo by agency SuperHeroes to demonstrate the c[Read More]
The bicoastal U.S. office (Los Angeles and New York) of global production and entertainment company Merman has signed Naima Ramos-Chapman to its roster of award-winning commercial and branded content directors. Ramos-Chapman is an American director, writer and actor known for writing, producing, directing and acting in several high-profile TV series including Hulu’s The Other Black Girl, HBO's Peabody award-winning Random Acts of Flyness, the GenZ comed[Read More]
The electric, non-stop excitement the NBA’s Golden State Warriors fans experience while watching their team play is amplified in a new ad campaign for the team titled ‘Make ‘Em Look.’ The new ads from the Cartwright agency showcase all of the players game-making moves, demonstrating that the team itself, is what makes magic happen on the co[Read More]
The electric, non-stop excitement the NBA’s Golden State Warriors fans experience while watching their team play is amplified in a new ad campaign for the team titled ‘Make ‘Em Look.’ The new ads from the Cartwright agency showcase all of the players game-making moves, demonstrating that the team itself, is what makes magic happen on the court.
The Alliance for Downtown New York launched a new campaign to remind New Yorkers and visitors of its unique and surprising breadth of experiences and attractions and at the same time renew interest in Lower Manhattan for commercial real estate decision makers. The agency, Wunderman Thompson juxtaposed contrasting images and headlines from iconic landmarks to the area’s newest[Read More]