Klarna Lets You Shop Anywhere Online, and for the Next 48 Hours – That Even Includes Their Own Ads
By thelaegotist / /
Created with agency Mirimar, Wildlife, Noble People and Movement
According to global shopping service, Klarna, only 9% of surveyed shoppers find online shopping ‘fun.’ To help change that, Klarna is continuing its “Swedish for smooother shopping” US launch campaign with a uniquely-targeted, shoppable entertainment/interactive experience.
Klarna’s “48 Hour Smoooth Room”, a first-of-its-kind digital pop-up gives shoppers a chance to explore, and win, some of the Internet’s most coveted items – straight from the brand’s own advertising. For 48 Hours only from 12pm EST on 7/16 to 12pm EST on 7/18 People can shop-and-win the items before the timer hits 0:00. The 48 Hour Smoooth Room website can be accessed directly here.
The 48 Hour Smoooth Room continues “Swedish for Smoother Shopping,” Klarna’s recently launched 360-degree integrated brand campaign, created with agency Mirimar. The room will be discoverable via a series of hyper-targeted digital ads that will run for 48 hours only. The digital ads are shoppable films, released all at once, shamelessly leverage one piece of Swedish film that’s been rewritten into fifteen unique shoppable films, each targeting a specific consumer interest – from fashion, gaming, sneakers, to beauty and aquarium hobbyists – and highlight the unique item available to scoop up.
From the films, consumers are led directly to the disappearing digital room, available on desktop and mobile, where they can ‘shop’ (i.e. win) a series of prizes including a Sonos Speaker set ($1,500), a Dyson Airwap Styler ($550), an Anine Bing fanny pack ($499) and a Fender Squier in Pink ($400).
The “Klarna: Swedish for Smooother Shopping” campaign, leans into the company’s Swedish origins to introduce Americans to the revolutionary online shopping service.
Campaign partners:
Creative Agency and Digital Production: Mirimar and Wildlife Los Angeles.
Klarna worked with independent media agency Noble People.
Movement Strategy brought the campaign to life on social and with influencers.
Digital campaign credits:
Brand: Klarna
Agency: Mirimar
Digital production: Wildlife
Media: Noble People
Social and influencer: Movement Strategy
Client: Klarna US
CMO: David Sandstrom
VP of Marketing: Daniel Jontén
Head of Marketing, U.S: Megan Gokey
Brand Lead: Joel Sussman
Supporting Brand Lead: Julia Grönstedt
Strategy Lead: Olivia Butter
Marketing Manager.: Elle Shaps
Social Lead: Mary Manzo
PR Lead: Sarah Ponthieu
Design Leads: Camilla Birkström, Matt Wenger, Pontus Gustavsson
Production Lead: Leo Holte
Agency: Mirimar – Los Angeles
Founder & Chief Creative Officer: John McKelvey
Co-founder & Managing Director: Luke McKelvey
Creative Director: Jon Marshall
Creative Director: Croix Gagnon
Head of Production: Kristine Ling
Head of Strategy: Alexa Calabro
Digital Producer and Creative Technologist: Natalie Sun
Design Director: Mariola Bruszewska
Group Account Director: Julia Jahn
Group Account Director: Lily Waters
Account Director: Amy Farias
Business Affairs: Nancy Espinal
Digital Production: Wildlife
Creative Director / Co-Founder: Jake Friedman
Creative Director / Co-Founder: Scott Friedman
Executive Producer: Brandon Del Nero
Technical Director: Pavel Zagoskin
Front End Engineer: Josh Stearns
Senior Designer: Andrew Zaozirny
Senior Producer: Janell Faraj
Media agency: Noble People
Social media and influencer agency: Movement Strategy
Film Production: Biscuit Filmworks
Director: Andreas Nilsson
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub / Sean Moody
Producer: Jay Veal
Producer, Sweden: Kalle Wettre
DP: Lasse Frank
Production Designer: Koja
Editorial: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor(s): Fernando Raigoza, Harrison Draper
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Senior Producer: Alexa Atkin
Audio Finishing: Barking Owl
Mixer: Mike Franklin
Creative Director: Kelly Bayett
Producer: Ashley Benton
Music: DeadMono
Composers: Fredrik Rinman / Malcolm Pardon
Visual Effects: Kevin
Lead Artist / Executive Creative Director: Tim Davies
VFX Producer: Andrew Cowderoy
Senior Executive Producer / Partner: Sue Troyan
2D Team: Steve Gibbons, Robert Murdock
Telecine: a52
Colorist: Daniel de Vue
Producer: Jenny Bright
EP: Thatcher Peterson
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