by thelaegotist / November 18, 2020 /
With the help of Mojo Supermarket, Adidas is taking on the OLD established world of baseball in a new film that celebrates the most exciting and most criticized new player in the league— Fernando Tatis Jr.
This year, baseball was completely shaken up by Tatis, a 21-year-old Dominican player who plays hard, and doesn’t have any heart for baseball’s gentlemanly un[Read More]
by Egotist / October 29, 2020 /
JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique Fred & Farid to develop a campaign using its Digital Street Furniture programs in four major U.S cities: Chicago, New York, Los Angeles and Boston. The campaign will be displayed across JCDecaux’s Digital Network of 500 displays, as well as on static inventory in Los Angeles (Outfront/JCDecaux).
Instead of taking a traditional B2B approach to reach new advertisers, Fred &[Read More]
by thelaegotist / October 22, 2020 /
MullenLowe U.S. and Mediahub have created a deadpan late night comedy infomercial style video called “Gone2Shit”, designed to take out some of the stress and confusion surrounding voting by mail. More than 1 million people could lose their vote on Nov. 3 if there is an error in completing their mail-in/absentee ballot, according to [Read More]
by thelaegotist / October 20, 2020 /
Appointments Signify Growth in Agency’s Combined Creative and Media Capabilities
ENGINE, a global, full-service media and marketing services company, today announced the appointments of Nadine Cheung as Creative Director, Jana Cudiamat as Account Director and Jennifer Jones as Media Director to the agency team. Cheung and Cudiamat are based in New York, and Jones is based in Utah.
“The hiring of Nadine, Jana, and [Read More]
by Egotist / October 13, 2020 /
To promote its upcoming thriller drama NEXT which premieres this week, FOX tapped tech-driven agency space150. space150 is the team that introduced Travis Bott to the world -- a fake Travis Scott song and video using AI lyrics.
For FOX's new show NEXT, the result is a trailer that’s been written, edited and scored by AI via a machine learning algorithm that watched the entire series and selected key themes, scenes and dialogue to comprise the sp[Read More]
by Egotist / October 5, 2020 /
Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in th[Read More]
by Egotist / October 5, 2020 /
Technology Product Uses World-Class Creative Content to Drive Action , Features Content and Campaigns from More Than 25 Partners
The Only One Collective (founded by Blue Sphere Foundation, Lonely Whale, and SeaLegacy) today announced the launch of Only One, a digital platform developed as a home for stories, solutions, and community action to protect the ocean, tackle the climate crisis, and[Read More]
by thelaegotist / September 25, 2020 /
Powerful PSA Highlighting Voter Issues Features HBO and HBO Max Talent Including Spike Lee, Natasha Rothwell, Robin Thede, Samantha Bee, Henry Winkler, and More
A Selection of Topical, Critically Acclaimed Documentaries Are Also Now Available to Stream for Free on HBOMax.com and HBO.com
With less than six weeks remaining until this year’s general election, HBO Max and Rock the Vote are kicking off a new partnership that encourages voters to highlight the issues that have m[Read More]
