SAINT ARCHER GOLD AND PREACHER DEBUT, “PATIENCE”, SENDING A BEAUTIFULLY MELLOW VIBE INTO THE BIG GAME

by / January 30, 2020 /

Molson Coors is making its largest investment for an ad in the big game since 2009. They’ll be airing a :30 second spot in-game in 70+ markets across the country to tout their new premium light beer, Saint Archer Gold, timed with the announcement of the brand’s national distribution. The spot, created in partnership with Austin-based agency, Preacher, features professional skateboarder and Saint Archer Brewing Company co-founder, Paul Rodriguez, making hi[Read More]

BUCK, is the first company to enable mobile users to create AR-rich video in post-capture

by / January 29, 2020 /

The talent-driven, global, creative company, BUCK, is the first company to enable mobile users to create AR-rich video in post-capture with an update of their popular, animated stickers app, Slapstick.

Q: What is Slapstick?

Slapstick is an AR camera app that allows users to customize photos and videos with cool, fun, and funky animated stickers. Up until now, Slapstick stickers could only be placed in live sc[Read More]

Observatory Hires Renowned Creative Linda Knight as Chief Creative Officer

by / January 27, 2020 /

Agency also makes eight key hires

Full-service creative agency Observatory announced that it is hiring former Phenomenon CCO Linda Knight as Chief Creative Officer, effective February 10. The agency has also made eight new hires, six of which are newly created positions.

Recognized as one of Business Insiders "30 Most Creative Women in Advertising,” Linda will replace Co-CCO team Todd Hunter and Tony Fur, the t[Read More]

Serial Pictures Signs Filmmaker Victoria Mahoney

by / January 20, 2020 /

Filmmaker Victoria Mahoney has signed to production company Serial Pictures for director representation for commercials, branded entertainment, and music videos in the US. Mahoney has been named to Filmmaker Magazine’s “25 New Faces of Independent Film,” one of IndieWire’s “Filmmakers to Watch” and one “3 Filmmakers to Watch” by Elle Magazine‘s in their Women In Hollywood issue.

Mahoney made history as the first African Ame[Read More]

Laundry Expands US Reach With Side Hustle For East Coast Representation

by / January 15, 2020 /

Design, animation and production studio Laundry has signed independent rep firm Side Hustle for East Coast commercial representation.

Laundry will work closely with Andrew Michaeloff, Partner at Side Hustle, which specializes in marketing and strategy for design-driven studios and niche live-action production offerings. Side Hustle launched in November 2018 as part of the bi-coastal Hustle network, founded by Anya Zander and Jake Neske.

Launched in 2005 by Partners/Executive C[Read More]

Director Shane Valdez & EP Norm Reiss Partner/Launch Realm Films

by / January 15, 2020 /

Director Shane Valdez with long-time Producer Norm Reiss have launched a new commercial production company Realm Films. In collaboration with visual effects and postproduction partner Jake Maymudes at Rebellion VFX. The trio has also unveiled their “Studio 8558”: a new store-front, production, postproduction & gallery space on Washington Blvd. in the heart of Culver City’s historic Arts District.

“Norm and I want to do something diff[Read More]

Wondros Welcomes Multi-Disciplinary Commercial & Film Director Stephan Malik to Its Directorial Roster

by / January 8, 2020 /

Led by Danielle Peretz, Wondros’ new Executive Producer of the commercial/branded content division, the company has welcomed the multi-disciplinary commercial and film Director Stephan Malik.

For Peretz, who is currently working on expanding Wondros’ Directorial roster for the New Year, Stephan is a true artist, a craftsman who prides himself on perfection and the quality of his work, which is both soulful and visionary. “Stephan is a real ex[Read More]

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