Lifestyle brand, Duluth Trading Company, is featuring powerful stories of women they’ve coined “Wayforgers”--those who have forged their way into the world by building boundlessly, dreaming wildly and making bravely—in a national campaign launching this week across cable TV, paid digital and social. The campaign promotes and also marks a new positioning for Duluth’s women’s line, and was created by the brand’s longti[Read More]
Fashion and entertainment icon, Billy Porter, was the first to enroll in a “Quarancuts” Zoom session to take on the task of cutting his husband Adam’s hair, guided by renowned master stylist and Barba men’s grooming salon owner, Xavier Cruz. The experience, which Porter referred to as “humbling and fabulous,” debut on IGTV and marks the first episode to come out of “Quarancuts Virtual Hair School,” an initiative created by independent advertising agency, Terri & Sandy, for[Read More]
Let’s face it, being a parent can be really hard. That was the initial observation that led to the latest Garanimals (owned by Berkshire Hathaway and sold exclusively at Walmart stores) campaign developed by Los York.
“Parenting is an expensive, time consuming, sleep-depriving journey and in the process, you often forget who you are,” Scott Hidinger Executive Creative Director at Los York says. “But at the same time you’re counting down the days until you get through it, [Read More]
A group of freelance advertising creatives has created an inspirational video and website at wepulltogether.com, to “try and spread a little hope” during the pandemic crisis.
The project centers around an exhilarating 90-second video, which features some of the greatest sports moments in American[Read More]
Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in OOH, has acquired MacDonald Media. Billups offers services including strategic planning, buying, printing and brand experiences and is headquartered in Portland, Oregon. The acquisition closely follows Billups’ purchase of Russ Media in late 2019. The company’s growing footprint now covers 16 U.S. markets and has nearly 120 employees. Financial[Read More]
Acclaimed documentary filmmaker Alison Chernick has joined RSA Films for commercial representation. Her substantial body of long and short-form work includes the feature documentary Itzhak, which earned a Grammy nomination for Best Music Film in 2019 after a widespread international theatrical release. Chernick’s documentary short on Jackson Pollock will premiere on PBS in the Spring. She’s done other films on art super stars such as Jeff Koons, Roy L[Read More]
Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior
A new trends report, “The Culture of Influence,” released by Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what [Read More]
Citizens are invited to submit art, music, film, words and other expressions of creativity, all of which will be showcased in a gallery to inspire others
Agency Cactus has launched Citizen Impeachment 2020, a get-out-the-vote content campaign designed to remind Americans that although the U.S. Senate did not have the votes to find a corrupt president guilty, its citizens still have the power to do just that at the polls on Nov. 3.
