World-leading global influencer and social media agency Goat, has hired Lauriann Serra to the new position of Managing Director of the company’s operations in the USA. Serra was previously a senior partner and managing director at Ogilvy where she was a strategic brand and marketing lead for multiple global and regional clients credited for growing both the Ogilvy portfolio, her clients’ businesses and brands.
AliExpress, the world’s largest online shopping marketplace is introducing its vast offering to US consumers during its traditional 11/11 event, an annual global shopping festival that garners eight-times the sales of Black Friday.
To raise awareness of the endless wonders the marketplace sells, AliExpress is launching a social-first campaign from its new agency OKRP urging consumers to “get aboard the AliExpress.” OKRP was awarded the inaugural A[Read More]
Irish people love the idea of drinking stout, but they don’t always love the taste of it. The most common complaint being that it can be too bitter. So Heineken Ireland decided to create a stout that is simply less bitter. They called it Island’s Edge.
12 months since its launch, Island’s Edge has released its latest campaign with Publicis Dublin: “It’s better, less bitter”.
The campaign salutes those who let go of their bitterness and share the belief that life, m[Read More]
New York-based director Josh Hayward has joined the Believe Media roster for US and UK representation. Haywards’s work includes ads for brands GM, Lincoln, Park Hyatt, Amazon, Sony, and collaborations with agencies BLKJ Havas, Droga5, and GSD&M among others. His commercial and short film work have earned him a gold Young Director Award at Cannes Lions, a Vimeo Best of the Month’ selection and features in Nowness, Boooooom!, Communication Arts, an[Read More]
Green the Bid, a growing movement to transform the production process into one that is sustainable and safe, released its Complete Production How-To Guide To Sustainable Production, a step by step guide to creating a sustainable and regenerative production. The guide was designed in collaboration with Green The Bid members Green Spark Group, Harvest, Madam, Sweet, Assembly, The Light and The Lift who volunteered their experience and many of their[Read More]
Signing of the pair, known as Bounty/Banana is celebrated with a 2:37-long promo that lives up to its name: InTENsity.
Animation collective Brut is adding to its curated group of distinguished directors the directing duo Bounty/Banana, also known as Steven Briand and Julien Jourdain de Muizon. The new talent launches with an epic visual journey of fast-paced live action and animation for promo short "InTENsity."
XenoPsi Ventures announces today that James Adams has joined the company as Director of Finance and assumes a leadership position in the finance group across all of the advertising-focused venture capital and incubator firm’s portfolio of companies.
Adams joins the company from Lansing, MI-based Gud Marketing, Inc., where he held a similar title.
Adams said, “XenoPsi Ventures, with its diversified portfolio of companies and unique equit[Read More]
Editor Amy Rosenberg brings her artful eye and electric creative spirit to Cut+Run. With a baseline belief that every edit requires its own unique formula – part art, part science – Amy has developed not only a unique vision and style, but a speed and articulation that is a thing of beauty.
“Amy has this ability to see solutions beyond the expected. Not only does she execute her craft with beautiful precision, but she also has an innate positi[Read More]
