Personal injury law firm Trantolo & Trantolo goes BIG for regional Super Bowl spot
By Egotist / /
New ad campaign (shot in New York with NY crew and talent) GOES BIG with big checks,
big movie moments, and a debut on “the big game.”
—-
Personal injury law firm Trantolo & Trantolo is launching their new campaign in a big way—with new TV ads debuting as regional Super Bowl spots, this weekend.
The “Don’t Fight Solo” campaign features firm owner and president Keith Trantolo, who shows up at client houses with big checks, big news, and a big team.
The spots will debut as regional Super Bowl ads in Western Massachusetts and in day-of-the-big-game runs in Connecticut and Long Island.
These are not your usual personal injury law firm ads—each of the three new TV ads use humor to evoke big movie moments. But they make a larger point: when you take on the big insurance companies, you want a big team fighting for you.
“When people get injured, they find themselves battling a giant insurance company that tries to minimize their pain and payout,” says attorney Keith Trantolo. “We make sure every one of our clients is supported by a team—attorneys, client care specialists, investigators, medical specials and more. To make sure they get the result they deserve.”
“We also know that most personal injury ads all feel the same,” said CEO Scott Trantolo. “We wanted to do something different to grab attention. People don’t need us until they need us…but when they do, you want to be top of mind.”
The campaign—which also introduces a new logo and identity system, digital ads, radio, and outdoor—was developed by San Francisco-based Agency SOS, which handled strategy, creative development, and production. The TV spots were produced by Little Moving Pictures and directed by Brooklyn-based Double Solitaire. The spots were shot at The Douglas House in Rockland County, New York. The crew and actors were all from New York.
“It’s a dream come true when a client says, ‘we know everything in our category looks and sounds the same and we want to do something different,’” said Agency SOS Creative Director John Kovacevich. “These new spots are fun and memorable and we hope ‘Don’t fight solo, Trantolo & Trantolo’ becomes an iconic line in the region.”
“We joked that our clients are all going to demand their own big checks, once these start airing,” said Keith.
“A big shout-out to our small-but-mighty team. We don’t think an agency needs a lot of extra bodies to produce good work,” says Kovacevich. “Plus, our directors Lydia Fine and Tony Blahd and our friends at Little Moving Pictures went above and beyond to make this one happen,” added Kovacevich. LMP handled both production and post responsibilities on the campaign.
Comments