RSA Films Signs Acclaimed Director Meji Alabi

by / August 3, 2020 /

Acclaimed Director/Photographer Meji Alabi has signed to RSA Films UK and US for commercial representation. Alabi, who remains signed to RSA sister company Black Dog Films for music video representation, bridges the gap between African and Western markets, across a range of visual mediums including music video, photography, advertising campaigns, magazine editorials and artist branding.

Born to Nigerian parents in London, Alabi is a director large[Read More]

BUCK Continues to Work for Social Good with Their First Pro Bono Work for No Kid Hungry, a Pair of Animated Ads  

by / July 20, 2020 /

Talent-driven, global, creative company BUCK has created an animated PSA campaign for No Kid Hungry, a national campaign to end childhood hunger in America. The work began airing on TV on June 26.

BUCK created two 30-second spots in English and Spanish to spread awareness about No Kid Hungry’s Free Meals Finder Service, an existing program. The Free Meals Finder is a to[Read More]

Invisible Collective Launches to Bring Diverse Creatives to the Forefront

by / July 17, 2020 /

Formed by a trio of film and advertising industry leaders, Invisible Collective is a creative partner built for the future of advertising.

Invisible Collective recently announced its launch as a solution that is equal parts production company and creative studio. The mission of the collective is to partner with advertising and entertainment industry leaders seeking greater access to directors and creatives -- including women, people of color,[Read More]

Klarna Lets You Shop Anywhere Online, and for the Next 48 Hours – That Even Includes Their Own Ads

by / July 16, 2020 /

Created with agency Mirimar, Wildlife, Noble People and Movement

According to global shopping service, Klarna, only 9% of surveyed shoppers find online shopping ‘fun.’ To help change that, Klarna is continuing its ``Swedish for smooother shopping” US launch campaign with a uniquely-targeted, shoppable entertainment/interactive experience.

Klarna’s “48 Hour Smoooth Room”, a first-of-its-kind digital [Read More]

Zambezi Launches Social Justice OOH Campaign

by / July 13, 2020 /

Zambezi believes strongly in utilizing their time and talents to positively affect issues that matter deeply to them and to our society as a whole. Moved by current cultural events and racial injustice, they created a social media and out-of-home campaign which conveys messages such as “My Solidarity is Action” and “My Silence is Deadly,” and signs off with the promise of “I Will Act”. The campaign aims to support the Black Lives Matter movement a[Read More]

GLOBAL FINTECH PIONEER KLARNA LEANS INTO SWEDISH ORIGINS FOR FIRST MAJOR U.S. BRAND CAMPAIGN    

by / June 29, 2020 /

Created by Mirimar, the Campaign Features a Series of Films, Shoppable Entertainment, an Interactive Experience and More

 

Global fintech pioneer Klarna is launching its biggest brand campaign in the U.S. to date, in partnership with creative agency Mirimar. The “Klarna: Swedish for smooother shopping” launch will lean into the company’s Swedish origins to introduce American co[Read More]

Pavone Marketing Group creates lighthearted informative posters to ease the stress of returning to the office

by / June 26, 2020 /

What we do know is we will be back to the physical office. But what we don't know is when and how we will be back. And with this uncertainty comes still to be defined adjustments and changes.

"People are stressed, tired, confused. And with all of this comes emotion. As we prep for the return, we are working hard to make an easy, customizable and stress free transition. One small part of the first step lives within these fun and engaging instructional posters," said Jared Scott, CMO a[Read More]

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

by / June 24, 2020 /

Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.

 

Creative consultancy THRU and creative production studio Humanaut launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.

[Read More]