by The Chicago Egotist / April 10, 2025 /
Stake.com, with the help of NYC-based agency Beyond Studios, launched a first-of-its-kind livery in F1 racing using the natural and playful connection between Stake and steak. Stake F1 Team KICK Sauber launched their latest sports marketing campaign by revealing their new steak covered car [Read More]
by The Chicago Egotist / April 10, 2025 /
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the categ[Read More]
by The Chicago Egotist / April 10, 2025 /
Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux’s stance against the longtime tradeoffs of the categ[Read More]
by thenewyorkegotist / March 21, 2025 /
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a [Read More]
by thenewyorkegotist / March 19, 2025 /
For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?
Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]
by thenewyorkegotist / March 17, 2025 /
“Master Pieces” blends classic art with health care messaging from the Katz Institute for Women’s Health
A new campaign from New York independent agency StrawberryFrog is helping to rewrite women’s health history, highlighting what is missing through a strong health care solution from Northwell Health’s Katz Institute for Women’s Health.
For centuries, medical findings h[Read More]
by thelaegotist / March 5, 2025 /
Agency Little BIG Engine Revels in Opportunity to Use Humor in Creating New Brand Character
With almost 900 shoe brands in the U.S.—and a lot more across the globe—it’s safe to say that footwear sales is one of the most competitive categories on the planet. Consequently, shoe brands need to pull out all the stops to keep from drowning in a sea of competition. Fortunately, KURU Footwear not only has a powerful unique differenti[Read More]
by thenewyorkegotist / February 20, 2025 /
Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers. As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development.
An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]
