Advertising Production Leaders Gather at Deutsch LA to Spotlight What It Takes to Win a Bid for LA

by / June 19, 2025 /

Leaders from LA’s advertising production community—including bidders, agency producers, freelance line producers, and production & post-production company leads—recently gathered at Deutsch LA for the second Bid for LA roundtable. The event brought together voices from across the commercial production landscape to surface the real-world pressures behind how advertising work[Read More]

​​Arcade Celebrates Unified Leadership Under Sila Soyer as Managing Partner & Announces Key Team Promotions

by / June 9, 2025 /

Arcade celebrates a new chapter in its evolution, officially merging its LA and NY offices under one unified banner and naming longtime partner Sila Soyer as Managing Partner of the company, as well as Executive Producer in NY.

This transition also includes key leadership promotions across both locations: Fanny Cruz moving from Senior Producer to Executive Producer in NY (alongside Soyer), Megan Dahlman stepping into the new role of Director of Op[Read More]

Open Swim Launches Casting Division, Lotis Bloom, Led By Creative Talent Manager Kathryn Lotis & Producer Nate Bloom

by / June 9, 2025 /

Open Swim announces the official launch of its in-house casting division, Lotis Bloom, along with new titles for Creative Talent Manager Kathryn Lotis and Producer Nate Bloom.

The division expands Lotis’ existing role within the company, where she has been instrumental in curating creative teams by matching Directors, Editors and Creative Talent to projects. She continues to work alongside Executive Producer Amyliz Pera and now jointly oversees cas[Read More]

FourLeaf Credit Union Launches First Major Advertising Campaign by Focusing on Really Big Life Moments

by / May 22, 2025 /

First Creative Under FourLeaf Name Aims To Help Firm Grow Beyond Long Island
 
FourLeaf Federal Credit Union, announces the launch of its first major advertising campaign, with help from StrawberryFrog. As a follow up to its rebrand from Bethpage Federal Credit Union in March 2025, the launch campaign marks a pivotal next step in FourLeaf’s growth strategy, as it looks to[Read More]

Deep Focus Redefines Travel Marketing With New Aruba Campaign Aimed to Protect the Delicate Balance Between Tourism, Nature, and Culture

by / May 7, 2025 /

“When You Love Aruba, It Loves You Back” reframes the relationship between visitor and local — not as transactional, but as a connection that flows both ways.

Creative agency Deep Focus, in partnership with the Aruba Tourism Authority, recently announced the launch of a new national campaign that rewrites the rules of traditional travel advertising. Rather than inviting travelers to simply consume a[Read More]