CHRIS COLLITON JOINS ZULU ALPHA KILO NYC AS EXECUTIVE CREATIVE DIRECTOR

by thenewyorkegotist / September 3, 2025 /

Latest Bold Hire Marks Agency’s Third Anniversary in NYC

Zulu Alpha Kilo (Z.A.K., NY), a full-service creative agency, has announced that Chris Colliton, executive creative director at Droga5, NY, will join the agency’s New York office[Read More]

Stonefire Turns Tradition On Its Head With “Together We Naan”

by thenewyorkegotist / August 26, 2025 /

New brand platform by Zulu Alpha Kilo New York brings traditionally-inspired naan into culture and establishes endless ways to enjoy it.

Traditionally-inspired naan just got a whole lot less traditional. Stonefire®—the[Read More]

GeneDx is Changing Medicine so Families Don’t Have to Suffer Through Years of Uncertainty

by thenewyorkegotist / August 12, 2025 /

GeneDx, a leader in delivering improved health outcomes through genomic insights, just launched a bold, new national campaign to spotlight a healthcare crises—the underdiagnosis of pediatric rare diseases.

Created in partnership with DCX Growth Accelerator, the campaign confronts the reality that too many families are stuck in an endless cycle of referrals, repea[Read More]

Patrice Lighter Joins Station Film, Bringing Her Novel Storytelling Style to a New Campaign for NYX Ft. Corporate Natalie

by thelaegotist / August 12, 2025 /

Station Film welcomes Brooklyn-based director Patrice Lighter to the company for commercials and branded entertainment. Lighter has directed stri[Read More]

CHILDREN HAVE ENOUGH REASONS TO VISIT THE HOSPITAL—GUN VIOLENCE SHOULD NOT BE ONE OF THEM

by thenewyorkegotist / July 30, 2025 /

Northwell Health, in partnership with New York-based advertising agency StrawberryFrog, has launched a poignant new television campaign aimed at preventing firearm-related deaths among children. The initiative urges New Yorkers to securely lock their firearms, reinforcing the importance of gun safety to prevent tragic and avoidable accidents.

A 30-second spot, titled “Things We Can Treat,” begins w[Read More]

Advertising Production Leaders Gather at Deutsch LA to Spotlight What It Takes to Win a Bid for LA

by thelaegotist / June 19, 2025 /

Leaders from LA’s advertising production community—including bidders, agency producers, freelance line producers, and production & post-production company leads—recently gathered at Deutsch LA for the second Bid for LA roundtable. The event brought together voices from across the commercial production landscape to surface the real-world pressures behind how advertising work[Read More]

Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day

by thenewyorkegotist / June 10, 2025 /

Boomer influencers Retirement House and millennial creator Cruz Corral unite for the love of the party

In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce.

To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t [Read More]

Arcade Celebrates Unified Leadership Under Sila Soyer as Managing Partner & Announces Key Team Promotions

by Egotist / June 9, 2025 /

Arcade celebrates a new chapter in its evolution, officially merging its LA and NY offices under one unified banner and naming longtime partner Sila Soyer as Managing Partner of the company, as well as Executive Producer in NY.

This transition also includes key leadership promotions across both locations: Fanny Cruz moving from Senior Producer to Executive Producer in NY (alongside Soyer), Megan Dahlman stepping into the new role of Director of Op[Read More]