Suzanne Barbosa Joins Atlantic New York as First Managing Director
By thelaegotist / /
Independent creative agency Atlantic New York–which calls Red Hook, Brooklyn-based 1938 oil tanker “The Mary A. Whalen” its home–has named Suzanne Barbosa its first Managing Director. Barbosa will lead Atlantic alongside João Coutinho and Marco Pupo, who co-founded the agency in 2021 with a mission create work and build partnerships that defy common trends. That mission has resulted in ongoing project work with clients like Yahoo, Twitter, Prime Video, NextDoor, Black America Refund, and Amour781, a plus size women’s fashion brand.
Atlantic’s decision to bring on its first Managing Director comes 18 months after its inception as the agency continues to grow and demand more structure and process. Her appointment will allow Coutinho and Pupo to remain close to the work and its clients, with additional support from Barbosa on both the operational and business development sides.
Barbosa brings 15 years of experience to the shop, the last four of which she spent at MullenLowe NY as VP, Group Account Director on Unilever, Bayer and Edgewell Personal Care. She worked at Grey New York prior, where she first met Coutinho and Pupo, and also at BBDO, on its Gillette, Revlon, UNICEF, and FedEx accounts.
She is an active advocate for change across the industry, working to help define new, equitable and effective policies for maternity and parental progress. Atlantic, Barbosa has found her own mission and beliefs reflected: to create a place that puts progress over perfection, adds value to utility and puts the best interest of its employees and their families first and foremost.
In fact, Barbosa joins the agency at 29 weeks pregnant, approaching full paid maternity leave.
“Joao and Marco are shaping a countercurrent that allows their team to do business as passionate client partners while making powerful and effective work that drives business results,” says Barbosa. “That vision is what lured me to Atlantic. I believe every employee brings their own perspective of a life lived to work each day. Embracing that perspective is key to building a culture we are proud of as a collective. I look forward to further fostering an environment where talent can create in a trusting, safe and collaborative space.”
The fully independent agency is also one of the founding partners of By The Network, a global network of independent companies formed by Per Pedersen, former chairman and global CCO of Grey Group.
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