EDUCAUSE | Content Marketing Manager – Showcase Series

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Type Of Work:
Date Posted:
May 14, 2021


EDUCAUSE, a higher education technology association, has an opportunity for a content marketing/business development professional to fill the role of Program Manager for our online Showcase offerings.

This highly visible role will support the EDUCAUSE Showcase product initiative: a theme-based series of online experiences that bring together the best of our resources and content into timely, relevant education for our users/members, while providing rich engagement opportunities for our corporate partners. This role will be instrumental in the execution of these experiences and analyzing their success.

Position Summary:
The Showcase Program Manager will be the primary point person to lead the ongoing evolution of our Showcase series.

In this role, you will collaborate with internal and external stakeholders to craft a vision for and execute toward the final web presence/experience in which the Showcases will be housed, including association, corporate and partner materials.

You will help to operationalize the showcase model by assisting with the organization and alignment of EDUCAUSE materials within a given theme/storyline. The program manager collaborates with internal teams to ensure execution of each showcase theme, from assisting in content creation/curation to publishing and promotion via various marketing channels to helping with the execution of the concept at the EDUCAUSE Annual Conference.

The Showcase Program Manager will also work with EDUCAUSE corporate members and other external partners to communicate promotional opportunities existing within EDUCAUSE-produced content, and/or to develop derivative content relevant to both the showcase theme and the primary business/product/value proposition of the partner.

This role is the point of contact, ensuring that internal and external stakeholders are informed of plans, progress and potential issues. The Program Manager works closely with the EDUCAUSE cross-unit teams and relevant staff for project planning and execution, collaborates with external partners on deliverables related to content sponsorships, and prepares updates and raises unresolved issues to the executive team as needed.

Candidate Skills and Experience:
To be successful in this role, you’ll need to have at least 5 years of experience in managing marketing, business development or sales programs in an organization. You know how to develop strong relationships with stakeholders, inspire confidence, and communicate effectively with project collaborators by presenting complex problems and issues in an easy-to-understand manner. As an analytical and process-oriented thinker, you have a track record of reviewing existing products and processes, identifying gaps and opportunities, and providing recommendations for improvements

You should have a deep understanding of business models related to content marketing and third party promotion, including but not limited to branding campaigns, lead generation, cost per acquisition, cost per click, and sponsorship models. You have influenced and made business decisions through collecting, analyzing, presenting, and assessing quantitative and qualitative data with a focus on user experience and content promotion best practices.

We are seeking candidates with a demonstrated ability to take abstract concepts and drive them into concrete specifications, influence others and negotiate effectively, work independently and solve problems. The Showcase Program Manager will need strong project management skills, including a demonstrated ability to manage high level progress on multiple projects with tight deadlines. strong organizational skills, with emphasis on time-management, attention to detail and the ability to plan, organize and carry out multiple activities with sometimes competing deadlines.

Strong candidates will be familiar with traditional and digital marketing channels, content marketing and platforms, and digital marketing metrics as well as with best practices for UX design. This role will also require a strong understanding of SEO, keyword research, information architecture, and usability best practices. Experience leading rapid and adaptive processes/projects processes/projects is helpful.

The salary range for this position starts at $80,000. The actual salary offered will reflect the depth of relevant skills and experience of the final candidate. Our benefit package includes medical and dental insurance, employer paid life and disability insurance, paid vacation, paid sick time, paid personal time, nine paid holidays, tuition reimbursement, and a retirement plan with generous employer matching.

EDUCAUSE is a higher education technology association and the largest community of IT leaders and professionals committed to advancing higher education. We support those who lead, manage, deploy, and use information technology, helping them to anticipate and adapt to change, and advancing strategic IT decision making at every level within higher education. We bring together technology professionals and leaders across campus and the industry to solve today’s challenges.

EDUCAUSE is committed to “uncommon thinking for the common good.” Being part of EDUCAUSE means being part of a community that accomplishes more together than they ever could on their own.

At EDUCAUSE, we recognize that the diverse backgrounds, talents, skills, and contributions of every individual improve and enhance the quality of the organization. Therefore, we are committed to building a culture that attracts and sustains a diverse mix of people who are passionate about the work they do. We work to recruit, develop, and retain talented staff from a broad and diverse candidate pool.

EDUCAUSE requires successful completion of background checks for all potential employees.

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