By thelaegotist / /
Online travel agency, Travelocity®, has named Austin agency Proof Advertising its new creative agency of record following a multi-agency review that kicked off in March 2019. The Austin shop bested four remaining agencies in the final round for the business, including incumbent Campbell Ewald, which has held the account since 2015. Proof will handle all creative and strategic duties for the brand, focusing first on the launch of a new campaign set for 2020 that will span TV, digital, social and experiential, and will look to help differentiate Travelocity from the many online travel sites currently vying for customer attention. Media duties were awarded to Havas.
The win marks the latest addition to Proof’s client roster, which includes Subway Restaurants, American Heart Association, Mouser and the tourism office for the state of Texas, Travel Texas.
Travelocity is owned by Expedia Group, one of the world’s leading travel companies.