SAINT ARCHER GOLD AND PREACHER DEBUT, “PATIENCE”, SENDING A BEAUTIFULLY MELLOW VIBE INTO THE BIG GAME
By thelaegotist / /
Molson Coors is making its largest investment for an ad in the big game since 2009. They’ll be airing a :30 second spot in-game in 70+ markets across the country to tout their new premium light beer, Saint Archer Gold, timed with the announcement of the brand’s national distribution. The spot, created in partnership with Austin-based agency, Preacher, features professional skateboarder and Saint Archer Brewing Company co-founder, Paul Rodriguez, making his way through the streets of San Diego in search of Saint Archer, set to the iconic whistling tune of “Patience” by Guns and Roses.
With the :30 being held until game time, you can check out the :60 version
While Michelob Ultra already has a clear presence in this space, Saint Archer Gold seeks to fit a lifestyle more attuned to younger, health-conscious drinkers who take joy in the journey and are passionate about life experiences. The brand is looking to position itself as the ultimate light beer.
“We’re not just introducing the country to a new beer, we’re introducing them to the Saint Archer brand,” says Brad Nadal, President of Saint Archer Brewing Company. “Saint Archer was founded by skaters, surfers, artists and creatives who put real value in embracing life’s journey. So it was important our soul came through – In the beer and in the story of Saint Archer Gold.”
If it’s soul they were looking for, it was certainly achieved.
CREATIVE CREDITS “Patience”
Client: Molson Coors Beverage Co./Saint Archer Brewing Co.
VP Head of Tenth and Blake at Molson Coors: Paul Verdu
VP Above Premium Beer at Molson Coors: Andrew Walker
President, Saint Archer Brewing: Brad Nadal
VP of Marketing, Saint Archer Brewing: Adam Warren
Senior Director Molson Coors: Mara Schaefer
Senior Brand Manager Molson Coors: Amanda Devore
Associate Marketing Manager: Kim Schaefer
Creative Director, Saint Archer Brewing: Kylie Carnes
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Marcus Brown
Creative Director (Copy): Sean Vij
Brand Director: Kristen Meade
Strategy Director: Marika Wiggan
Executive Producer: Stacey Higgins
Senior Producer: Shane Smith
Business Affairs: Abbi Press
Production Company: Biscuit Filmworks
Partner/Managing Director: Shawn Lacy
Director: Isaiah Seret
DP: Chris Blauvelt
Executive Producer: Jeff McDougall
Head of Production: Rachel Glaub and Mercedes Allen-Sarria
Line Producer: Jessica Cooper
Production Designer: Adam and Tina
Edit House: CARTEL
Executive Producer / Partner: Lauren Bleiweiss
Executive Producer / Head of Sales: Alaina Zanotti
Head of Production: Meagen Carroll
Producer: Greer Bratschie
Editor: Chris Catanach
Assistant: Zoe Kraft
Music:
“Patience” by Guns N Roses
Audio Mix: Lime
Sound Engineer: Rohan Young
Finish House: Framestore
Senior Producer: Andrew McLintock
Telecine: Framestore
Senior Producer: Andrew McLintock
Colorist: Beau Leon
VFX: Framestore
Senior Producer: Andrew McLintock
VFX Artist: Gretchen Capatan
VFX Artist: Marguerite Cargill
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