Gone2Shit Toilet Paper to Make Paper Products from Discarded 2020 Ballots
By thelaegotist / /
MullenLowe U.S. and Mediahub have created a deadpan late night comedy infomercial style video called “Gone2Shit”, designed to take out some of the stress and confusion surrounding voting by mail. More than 1 million people could lose their vote on Nov. 3 if there is an error in completing their mail-in/absentee ballot, according to recent studies.
The work promotes a fictional company called Gone2Shit, which makes toilet paper made from America’s rejected mail-in ballots due to missing signatures, nonmatching signatures, the wrong envelope and missing the deadline.
The video appears on social channels and on Gone2Shit.org, which features information like mail-in deadlines, dates, and rules (by state) for Americans who want their voices to be heard and make sure their ballot isn’t rejected.
Short social videos starting with ‘Whatever Ya Call It’ will launch every few days until the election.
Credits
MullenLowe
Lee Newman, CEO, MullenLowe US
Kelly Fredrickson, President, MullenLowe Boston & NY
Creative
Tim Vaccarino & Dave Weist, Executive Creative Directors
Enrique Camacho, SVP Creative Director, Art
Bill Knight, VP Associate Creative Director, Art
Pat Harrington, Senior Copywriter
Production
Lisa Setten, Executive Director of Integrated Production
Mary Robinson, Executive Producer
Aidan Finnan, Executive Producer
Abby Cottrill, Assistant Broadcast Producer
Mark Danish, VP Associate Studio Director
Nick Minieri, Group Leader, Layout
Mark Pingitore, VP Director of Digital/Design Center
Aaron Hachen, Senior Quality Assurance Specialist
Chris Badders, Senior Digital Producer
Dave Lee, Director, Technology
Caroline Casas, Junior Experience Designer
Erika LaPresto, Senior Photographer
Yeti, Editors
Emile Doucette, SVP, Director of Editorial
Jack Cearnal, Editor/Shooter
Account Service
Kay Pancheri, SVP Group Account Director
Crystal Todd, VP Group Account Director
Sarah Cheng, Senior Account Executive
Project Management
Ellen Cizek, Senior Project Manager
Business Affairs
Kim Burns, SVP, Director of Business Affairs
Rachel O’Malley, Business Affairs Manager
Strategy
Ellie Gogan-Tillstone, SVP Head of Strategy
Matt Mullen, VP Strategy Director
Austin Meyer-Ferris, Brand Strategist
Kai Douglas, Junior Strategist
PR
Charles Leone, VP Account Director
Jon Ridzon, Account Director
Mediahub
Sean Corcoran, President, Mediahub US
Carrie Drinkwater, Executive Director, Investments
Aimee Neely, VP Group Media Director, Local Investments
Femaris Pena, VP Group Media Director
Sweet Rickey
Marc Colucci, Director
Vanessa Macedo Lonborg, Executive Producer
Scott Burtnett, Executive Producer
Daisy Schmitt, Producer
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