Gone2Shit Toilet Paper to Make Paper Products from Discarded 2020 Ballots


By thelaegotist / /

MullenLowe U.S. and Mediahub have created a deadpan late night comedy infomercial style video called “Gone2Shit”, designed to take out some of the stress and confusion surrounding voting by mail.  More than 1 million people could lose their vote on Nov. 3 if there is an error in completing their mail-in/absentee ballot, according to recent studies.

The work promotes a fictional company called Gone2Shit,  which makes toilet paper made from America’s rejected mail-in ballots due to missing signatures, nonmatching signatures, the wrong envelope and missing the deadline.  

The video appears on social channels and on Gone2Shit.org, which features information like mail-in deadlines, dates, and rules (by state) for Americans who want their voices to be heard and make sure their ballot isn’t rejected. 

Short social videos starting with ‘Whatever Ya Call It’ will launch every few days until the election.





Lee Newman, CEO, MullenLowe US

Kelly Fredrickson, President, MullenLowe Boston & NY



Tim Vaccarino & Dave Weist, Executive Creative Directors

Enrique Camacho, SVP Creative Director, Art

Bill Knight, VP Associate Creative Director, Art

Pat Harrington, Senior Copywriter



Lisa Setten, Executive Director of Integrated Production

Mary Robinson, Executive Producer

Aidan Finnan, Executive Producer

Abby Cottrill, Assistant Broadcast Producer

Mark Danish, VP Associate Studio Director

Nick Minieri, Group Leader, Layout

Mark Pingitore, VP Director of Digital/Design Center

Aaron Hachen, Senior Quality Assurance Specialist

Chris Badders, Senior Digital Producer

Dave Lee, Director, Technology

Caroline Casas, Junior Experience Designer

Erika LaPresto, Senior Photographer


Yeti, Editors

Emile Doucette, SVP, Director of Editorial

Jack Cearnal, Editor/Shooter


Account Service

Kay Pancheri, SVP Group Account Director

Crystal Todd, VP Group Account Director

Sarah Cheng, Senior Account Executive


Project Management

Ellen Cizek, Senior Project Manager


Business Affairs

Kim Burns, SVP, Director of Business Affairs

Rachel O’Malley, Business Affairs Manager



Ellie Gogan-Tillstone, SVP Head of Strategy

Matt Mullen, VP Strategy Director

Austin Meyer-Ferris, Brand Strategist

Kai Douglas, Junior Strategist



Charles Leone, VP Account Director

Jon Ridzon, Account Director



Sean Corcoran, President, Mediahub US

Carrie Drinkwater, Executive Director, Investments

Aimee Neely, VP Group Media Director, Local Investments

Femaris Pena, VP Group Media Director


Sweet Rickey

Marc Colucci, Director

Vanessa Macedo Lonborg, Executive Producer

Scott Burtnett, Executive Producer

Daisy Schmitt, Producer


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