Newman’s Own, Inc. Good Tastes Better™ Social Experiment Determines if Brand Purpose Affects Consumer Preference

by / December 5, 2024 /

In a blind taste test, consumers consistently rated pizza slices where 100% of profits help kids facing adversity much higher than slices with profit supporting corporate excess. 

Cheese or pepperoni? Thin crust or deep dish? How about purpose-driven or excess profit-driven?  Today, Newman’s Own, Inc., a company well-known and respected for its innovative business model with a commitment to giving 100% of its profits away to nourish[Read More]

Trade School Names Amy Choi as Executive Director, Creator Strategy & Marketing

by / December 2, 2024 /

Trade School, the content agency known for its expertise in scalable, personalized content and emerging technologies has appointed Amy Choi as Executive Director, Creator Strategy & Marketing. With more than a decade of leadership in social media and creator marketing, Amy combines strategic vision with hands-on expertise to elevate Trade School’s influencer marketing efforts. In her role, she will collaborate closely with sister agency 22squ[Read More]

SUPERHEROES EXPANDS JIMMY COLLECTIVE TO INCLUDE AI ARTISTS

by / October 29, 2024 /

SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known for their creative storytelling and use of AI as a craft.

“AI is our latest and greatest tool to enhance creative storytelling and be thumb-stopping,” says Rogier Vijverberg,[Read More]

There’s No Escaping Dinner Dread in this New Campaign from VML with Stouffer’s as the Delicious Solution for What to Make at the End of a Long Day

by / July 31, 2024 /

Nestlé brand Stouffer’s has launched one of its biggest integrated campaigns with a new tagline: “When the Clock Strikes Dinner.” The campaign, created by VML New York, revolves around Dinner Dread, that plan we start to think about at around 4 p.m. every single day. What are we in the mood for? What’s in the fridge? Do I really feel like making dinner at [Read More]

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