SS+K and M&C Saatchi NY’s New Addition, Technology, Humans And Taste (THAT) Win

 

By thelaegotist / /

Tourism Australia has awarded its global advertising account to M&C Saatchi Worldwide

The US market pitch was led by M&C Saatchi’s New York flagship agency, SS+K. For the pitch, SS+K joined forces with Technology, Humans And Taste (THAT), a New York-based creative boutique, in which M&C Saatchi invested this fall.

“We love clients like Tourism Australia who aren’t afraid to go big, and who thrive on connecting with consumers in culturally relevant ways,” said Lenny Stern, Co-Chair of M&C Saatchi New York and Co-Founder of SS+K. “Lining up a great, bold client with the creativity of M&C Saatchi New York and M&C Saatchi’s global strength, gives us an opportunity to create impactful work that will be remembered.”

The global pitch was led by M&C Saatchi Sydney and will focus on three key markets: China, United Kingdom and the United States.

“The US is super connected to Australians and Aussie culture. We’re going to build on that relationship with something that really shifts culture here and creates a deep desire to experience the energy and beauty of Australia first hand.” said Nathan Phillips CCO and Co-Founder of THAT, part of M&C Saatchi New York.

 

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