Hip Hop Duo Run the Jewels Star in car2go Mini Documentaries from Bakery, SwellShark and Paradigm Talent
By udhdsjdsh / / car2go, the inventor and international market leader of free-floating carsharing, rolled out a new series of online mini-documentaries. “Proud to Share,” is a new brand campaign highlighting the diverse stories of car2go members across the U.S. and Canada. Each mini-documentary explores how people are using carsharing to access incredible experiences in their city, grow their small business, and enable great quality of life. The first of eight “Proud to Share” mini-documentaries puts a spotlight on critically acclaimed hip hop duo Run the Jewels, who cruise around New York City in a compact 2018 Mercedes-Benz GLA car2go. Run the Jewels’ drive through the neighborhoods of New York is also a sneak-peak of the stylish new Mercedes-Benz car2go vehicles car2go plans to make available to its 77,000 New York members before the end of the year. car2go’s media agency SwellShark worked with Paradigm Talent Agency to identify Run the Jewels as the artists to personify “Proud to Share.” Additional “Proud to Share” mini-documentaries feature artists, musicians, and small business owners. Shot and produced by Austin-based creative agency Bakery, the new series of short documentary-style videos tell artful stories of how very different people living in New York, Austin, Washington, D.C., Denver, Vancouver and Montreal are using car2go as a “life hack” to travel, grow their small businesses, and live fuller lives.