Sunny Delight Poised for a Reinvention with Indy Shop Terri & Sandy

 

By udhdsjdsh / / [img_assist|nid=20911|title=|desc=|link=none|align=none|width=480|height=592] Independent national beverage company, Harvest Hill,  has named NYC-based advertising agency, Terri & Sandy, its agency of record for the Sunny Delight (SunnyD) brand. Under the  partnership, Terri & Sandy will develop a new strategic and creative platform that repositions the brand’s focus to reach the GenZ market and their parents. An integrated campaign is set to launch in early 2018 and will mark the first time SunnyD has advertised since 2015. Boulder-based Grenadier held advertising duties at that time, but no longer works with the brand. The media business remains with independent agency, Media Storm, following the two-year hiatus. The decision to bring on Terri & Sandy came after both an agency review for the business, and a longstanding relationship Founders Terri Meyer and Sandy Greenberg have with the Harvest Hill client. “I had the pleasure of working with Terri Meyer and Sandy Greenberg on iconic brands during my time at Kraft,” Harvest Hill’s President and CEO, John LeBoutillier, remarks. He continues, “Their strong strategic capabilities paired with big, transformative ideas, led us to have great success together. We are excited to team up with them to reinvent SunnyD.” Independent agency Terri & Sandy is also also home to brands including Avon, Gerber and Freshpet.