Y&R Introduces “The Whole Story” Project


By christinewatson / / The Whole Story is an initiative to establish virtual statues of notable women to create parity in public monuments (less than 8% of public statues represent women). A free mobile app and online platform, the project uses augmented reality and GPS location tracking to allow users to see, share and create virtual statues of influential women alongside existing statues in public spaces worldwide. Credits: Y&R Chief Creative Officer: Leslie Sims Chief Client Officer/Y&R Common Ground Chief: Shelley Diamond Global Projects: Rebekah Shufelt Creative Coordinator: Ruby Rudijono Associate Creative Director: Gretchen Menter Associate Creative Director: Molly Runge Exec Director of Integrated Production: Greg Lotus Director of Innovation: Catherine Patterson Sr. Integrated Producer: Jill Toloza Sr. Talent Negotiator: Dawn Kerr Content Creator: Chandler Simms Content Creator: Yi Yan Content Creator: Rebecca Canavan Production Assistant: Nikki O’Dell Business Affairs Manager: Maggie Diaz Account Executive: Susan Akinyi Global Chief Learning & Engagement Officer: Latasha Sukhu Learning & Engagement Apprentice: Doria Huang Global PR Manager: Jodi Lefkowitz Global Chief Communications Officer: Aviva Ebstein Kroninger Director of Digital and Strategic Communications: Jinie Kwak Global Manager of Creative Talent: Alexis Gianoulis Global Director of Creative Operations: Paul Schulman Director of Post Production: Amy Sauders Senior Content Producer: Joyce Roughly CURRENT STUDIOS Executive Producer: Nathan Kroll VP Creative Technology: Stephen Martell VP Digital Production: Matt Fegan Lead Producer: Cassidy Quinton Lead Designer: Elena Kurevija Lead Artist: Matt Lambert Statue Artists: Current Studios Team Director of Development: Jessy Ouellette Development Team: Joey Farrell, Dennis Hubley, Liam Broughm GIRL SCOUTS TROOP 3484 Co-Leader: Gina Sohn Co-Leader: Bridget Small Girl Scout: Phoebe Bergan Girl Scout: Samantha Gottlieb Girl Scout: Charlotte Hartog Girl Scout: Pippa Lee Girl Scout: Avery Leppo Girl Scout: Katalin Mazansky Girl Scout: Veda Safranek Girl Scout: Sophia Singh Girl Scout: Stori Small Girl Scout: Lila Steinhardt CODE LIBERATION Foundation Director: Adelle Lin Foundation Director: Caroline Sinders Tech Instructor: Rachél Bazelais