Harlequin Sends Fictional Heartthrobs on Steamy Real-World Dates


By lexmarkprint / / Romance novel giant Harlequin has taken two of their most sensational heroes and brought them to the women of the real world in a humorous new hidden-camera campaign encouraging women to “Make a Date with Harlequin.” “It was really quite nerve-racking watching from behind the curtain—you just never know how people are going to react,” said Joel Pylypiw, an Associate Creative Director at BBDO Toronto, the agency behind the work. “Luckily for us, we captured some really funny moments.”