Martin Williams Creates New Campaign for Raymond James


By christinewatson / / The profound stages of a human being’s life are celebrated in Raymond James’ newest commercial campaign. With “Doors,” transitions take a couple from marriage and a newborn to career changes and family events, asserting a unity between themselves and Raymond James in planning their life and finances. “Kevin” is a retrospective on a boy’s progression in the world while navigating through school, jobs, love and embracing his eventual role as a family man. The lovable spots are tributes to the undeniable potential of one’s success when guided by Raymond James. Credits: Client: Raymond James Spot Titles: “Doors” :60, :30, :15; “Kevin” :60, :30, :15. Agency: Martin Williams Chief Creative Officers: Tom Moundry GCD/ Copywriters: Steve Casey CD/ Art Directors: Toby Balai VP, Director of Production: Stan Prinsen Production Company: Reset Director: Tomas Jonsgarden Managing Director: Dave Morrison Executive Producer: Jeff McDougall Head of Production: JP Colombo Producer: Magnus Akerstedt Editorial Company: Arcade Editor: Jeff Ferruzzo Assistant Editor: Sam Barden Producer: Fanny Cruz Executive Producer: Sila Soyer Finishing/Graphics: Arcade Flame Artist: Tristian Wake Colorist: MPC London Colorist: Jean-Clement Soret Mixer: Heard City Mixer: Mike Vitacco