Barton F. Graf Hires Jeff Benjamin


By christinewatson / / Jeff Benjamin. We remember him from his days at CP+B. Good guy. Barton announced the appointment of Benjamin as Partner, Executive Creative Director, effective immediately. Before Barton, Benjamin was a creative consultant within Bark & Co., a petcare start-up that raised $60 million in Series C funding last year. While at Bark & Co., he touched everything from brand strategy to marketing to product innovation. Notable recent roles include serving as CCO at JWT, North America and yes, at Crispin Porter + Bogusky. Throughout his career, Benjamin has worked on campaigns like American Express’s “Small Business Saturday,” Best Buy’s “Twelpforce,” and Burger King’s “Whopper Sacrifice.” Benjamin spent over eight years at CP+B, initially joining as interactive CD and eventually moving up to CCO/partner. Soon after, he made his way to JWT, working on campaigns for Macy’s, Puma, Nokia, Google, Rolex, Johnson & Johnson, and others. His ability to lead multi-national marketers to experiment and break ground has continually opened up new doors for brands such as Best Buy, Coke Zero, Domino’s Pizza, Microsoft and Kraft. Congrats to Jeff, and everyone at Barton. We look forward to seeing some awesome creative work soon! Jeff, (middle) with his new partners, enjoying some bread.