Xerox Reimagines Iconic 1976 Super Bowl Ad, “Brother Dominic”


By christinewatson / / Y&R New York brought back Brother Dominic, a monk, who, after painstakingly handcrafting a document is given the unfortunate task to make more, translate it into different languages and share it with the world. Enter Xerox, to save the day. And if you’re like us and weren’t around to watch the 1976 Super Bowl, here’s Brother Dominic’s first appearance. We can only assume that without that original Xerox machine, he would still be working on his original assignment. Credits: Xerox CMO – Toni Clayton-Hine Vice President, Global Brand, Advertising and Media – Barbara Basney Y&R Chief Creative Officer – Leslie Sims CD – Fern Cohen CD – Margot Owett Executive Producer – Mathieu Shrontz Associate Producer – Larissa Ananko Executive Producer/ Head of Music – Lauren King Music Producer – Deb Oh VP, Account Managing Director – Britta Dahl Account Director, VML- Seth Galena Account Supervisor – Arantza Urruchua Account Executive – Susan Akinyi Executive Vice President, Brand Planning – Chip Walker Production Company – The Corner Shop Director – James Rouse Executive Producer(s) – Anna Hashmi Producer – Benji Howell Director of Photography – Joost Van Gelder Editorial Company – Work Editorial Executive producer – Erica Thompson Producer – Jamie Lynn Perritt Editor – Art Jones Music Company – Woodwork Music Music Producer – Andy Oskwarek Composer – Joseph Reuben Postproduction Company – Framestore Executive Producer – Dez Macleod-Veilleux Producer – Sophie Harrison Lead Artist/VFX Supervisor – Gigi Ng VFX Team: Giulia Bartra, Julien Desroches, Liz Yang, Raul Ortego, Matt Pascuzzi, Akira Thompson, Callum McKeveny Color Correction: Steffan Perry Audio House – Heard City Engineer – Eric Warzecha