Film for REI Promotes Diversity & Acceptance


By christinewatson / / “Make Home in Yosemite Valley,” new, from Rokkan. The film follows a father, Naldo, and his daughter, Rubie, on a camping trip, highlighting the idea that no matter where you come from, you make home wherever you go with the people who matter most. The Rokkan LA-produced film, which promotes diversity and acceptance, is part of REI’s ongoing national #LetsCamp campaign. Creative Credits: Client: REI Campaign Title: Make Home in Yosemite Valley Length: 2:30 Agency: Rokkan Agency Location: Los Angeles Chief Creative Officer: Brian Carley Creative Directors: Billy Veasey, Bill Carlson Art Direction + Copywriting: Steff Wilson, Daniela Jimenez, Amanda Caldari VP, Production: Jenna Robles SVP, Client Partnership: Matt Garcia Executive Producer: Greg Tharp Production Company: Farm League Director & Dir. of Photography: Kellen Keene Line Producer: David Burden Editorial Company: Fluid Editor: Heather Danovsky Executive Producer: Laura Relovsky Producer: Meg Hall Mix: Mr. Bronx Mixer: Eric Hoffman Producer: Meg Hall Original Music: With Lions Production