From the Daytona 500 Comes the Hashtag 500

 

By christinewatson / / The 2016 Daytona 500 went down on Sunday (we hear Danica Patrick had a crappy day) and to get fans psyched, NASCAR launched Ready. Set. Race! – a campaign aimed to remind us that the racing mentality lives within everyone. Check out the :30 teaser below. Agency: Olgivy & Mather NY.