Galactic Insurance – the Star Wars tie-in you never saw coming.

 

By dorashiner / / The wait is over. Star Wars: The Force Awakens is finally here. As are the attendant sponsorship deals and tie-ins. From Max Factor to Duracell, Verizon to Subway, brands are (unsurprisingly) keen to bask in its reflected glory. But wait! What’s this? Galactic Insurance from the UK comparison site comparethemarket.com? For those who can’t guarantee the force will be with them, they can now insure their Star Wars vehicle. click to enlarge Straight out of the blue – who’d expect a comparison site to move into the realms of fantasy? And it’s not just borrowed interest either – it’s rooted in this year’s launch of Meerkat Movies – 2 for 1 cinema tickets rewards scheme. click to enlargeclick to enlarge comparethemarket.com have come at this film from a completely different angle to everyone else. It’s brought the Star Wars universe to life in a way that you’d never expect. Hey folks – insurance is fun – especially when you’re getting a quote together for your First Order Resurgent-class Star Destroyer – the Finalizer! click to enlargeclick to enlarge It’s a bit of a grown-up’s toybox, giving fans a chance to engage with the Star Wars narrative in a surprising way. Where do you keep your vehicle overnight? Do you use it for ‘Social, Domestic and Pleasure’ or more for the ‘Merciless crushing of the Resistance’? At the end of the quick and easy process you get a list of quotes from up to 10 insurers – it looks exactly the same as the site real quote page, except the quotes are in Galactic Credits and you’re dealing with companies like Hoth Deals, So-Lo Cover and Tatooine-surance. We’re tempted to go with Hoth Deals as their customer helpline is open 526 days a year and they have a 28-day cooling-off period. Some of the Lucasfilm-approved insurersSome of the Lucasfilm-approved insurers And get this: the algorithm working in the background takes into account your age, occupation, home planet, licence type, etc. to create your own unique personalised quote. Some insurers will be more favourable to Resistance Fighters, while Padawan-sure, for example, gives better rates to younger pilots. They’ve thought of everything. click to enlargeclick to enlarge You even get a Certificate of Galactic Insurance once you’ve selected your policy – including a healthy stack of specs for your vehicle – some of which aren’t yet available anywhere else on the internet, so if you’re a huge Star Wars fan and you want to know what the new weapons are on the Special Forces TIE Fighter, you’re in luck (primarily the Sienar-Jaemus Fleet Systems L-s9.6 laser cannons, if anyone asks). There are some obvious jokes that even non-Star Wars fans will get but this experience works on many different levels so there are plenty of obscure references that will satisfy the die-hards. Max Rebo’s OrtoProtect, anyone? click to enlargeclick to enlarge It’s a smart approach to partnering with the Star Wars franchise – something that sets it apart from a lot of the other activity out there. No doubt they’re hoping this will further enhance their cinematic credentials as they go forward with Meerkat Movies. Plus it’s going to introduce a lot of people to the idea of getting a quote on comparethemarket.com. Maybe they’ll come back and get a quote on their Earth vehicle in the not too distant future. So what are you waiting for? Get yourself a galactic quote here >