Bros Grow in New Geico Spot


By christinewatson / / Age-old comedic trick, done flawlessly. To accompany the ad, Geico produced a series of retro online videos called “Brocabulary” tutorials that feature the same two dudes coming up with new variations on “bro.” Each of the 12 videos also offers viewers a chance to buy T-shirts featuring the likes of Teddy Brosevelt, Edgar Allan Bro or a Brodeo clown. Agency: The Martin Agency. Via.