Meet #TheNiceBot


By christinewatson / / The Nice Bot is Deutsch’s latest work for pro bono client, Champions Against Bullying (CAB) who work to combat cyberbullying. Because people are jerks on the internet, CAB and Deutsch have teamed up to give Twitter a dose of positivity – every 36 seconds. Meet The NiceBot. About The NiceBot: • The NiceBot’s goal is simply to spread kindness and happiness. • Using a specially designed API, the NiceBot has been programmed to pair one random nice message with one random Twitter user’s handle. It sends a single message out as an @ reply, and then moves on to the next user on its list. • The goal is to literally tweet one nice message to every single user of Twitter—all 200 million of them. Sure, it will take a while. But The NiceBot is the Mars Rover of kindness: we’re going to turn him on, and then sit back and watch as he makes the Internet a nicer place, one tweet at a time. • In addition to the Twitter component, actual 3D printed NiceBots have been sent to a number of celebrity influencers who have taken public stands against cyberbullying. Each NiceBot is powered by a Raspberry Pi and equipped with a 4G connection and an LCD screen in the chest, and will live-tweet the nice messages as they go out in real time on Twitter. Credits: Client: Champions Against Bullying Leigh Rachel Faith-Fujimoto Deutsch: Chief Creative Officer: Kerry Keenan Executive Creative Director: Jeff Vinick Senior Art Director: Jessica Giles Art Director: Katrina Mustakas Senior Copywriter: Austin Hamilton Copywriter: Brian Alexander Design Director: Juan Carlos Pagan Designer: Brian Gartside Director of Social Strategy: Meghan McCormick Digital Planning Director: Scott Lindenbaum Director of Integrated Production: Joe Calabrese Director of Digital Production: Suzanne Molinaro Director of Technology: Kamran Aslam Integrated Producer, 3D Modeler: John Hatheway Developer: Patrick Batey Associate Producer: Libby Carespodi Video Director: Joe Pernice Senior Editor: Eric Grush Assistant Editor: Aaron Schillinger Integrated Business Affairs: Maria Taris, Jaymie Lipman Production Company: Steelhead, New York, NY 3D Printing: Steelhead, New York, NY Editorial: Steelhead, New York, NY