Tech is Plaguing the Healthcare Industry


By christinewatson / / With this new campaign, “Let Doctors Be Doctors,” athenahealth aims to let the world know how doctors really spend their time. Agency: Ari Merkin LLC And then there’s this little gem, the EHR rap parody video from ZDoggMD on their microsite, Credits: Client: athenahealth Agency: Ari Merkin LLC Creative: Ari Merkin Executive Producer: Clair Grupp Producer: Jessie Hoyt Production Company: m ss ng p eces Director: Patrick Sherman Executive Producers: Brian Latt, Ari Kuschnir, Kate Oppenheim Head of Production: Dave Saltzman Line Producer: Steven Steiner DP: Marten Tedin Production Designer: Gary Matteson Consulting Physicians: Jordan Ditcheck, MD, Patrick Amar, MD Editorial: Butcher Editorial Editor: Teddy Gersten