ENGINE Creates Credibull Campaign to Differentiate Loan Aggregator, Credible

 

By thelaegotist / /

The Credibull calls out BS in the uncredible world of online financial services
 
ENGINE agency has created the first-ever national advertising campaign for FOX-owned loan aggregator Credible consisting of TV and digital spots.  
 
Credible is a challenger to the world of fintech, created to set new standards of trust and transparency in a category notorious for its ambiguity, hidden fees, and lack of privacy. The website lets consumers instantly and accurately compare prequalified rates from multiple financial institutions for student loans, personal loans and mortgages, so they know exactly what they will pay (instead of a vague, ballpark estimate). Unlike its competitors, there’s no bait and switch in terms of offers and, because Credible doesn’t sell consumer data, no subsequent spams calls.
 
 
Stampede: Meet the Credibull
 
Backyard: Credibull
 
Spam Calls: Credibull
 
Gameday: Credibull
 
 
 
CREDITS
 
Campaign Title: Credible Credibull 2021  
 
Agency: ENGINE GROUP
 
Executive Creative Director(s): Matt Steinwald
 
Associate Creative Director(s): Renan McFarland & Andrew Vuilleumier
 
Executive Integrated Producer: Peter Ostella
 
Senior Integrated Producer: Caroline Garrett Franco
 
Managing Director: Steve Scutellaro
 
Account Director: Jane Picarelli
 
Head of Strategy: Lindsey Allison
 
Photographer: Rob Kalmbach
 
Illustrator: John Wohland
 
 
 
Client: Credible
 
Stephen Dash – Chief Executive Officer
 
Robert Humann – Chief Revenue Officer
 
Justine Cutler – Senior Director, Performance Marketing
 
Anson Burtch – Director, Brand Strategy
 
Blake Beldon – Senior Mananger, Digital Marketing
 
Production Company and City: M SSNG PE CES- Los Angeles
 
Director: Conor Byrne
 
Executive Producer(production company) Edward Grann
 
Producer(production company) Tyler Byrne
 
Director of Photography: Sean Porter
 
 
 
Editorial Company and City: Cosmo Street, New York
 
Editor: Craig Deardorff
 
Assistant Editor: George Irizarry
 
 
 
Music Company: Butter Music + Sound (New York)
 
CCO: Andrew Sherman
 
Managing Director / EP: Ian Jeffreys
 
ECD: Aaron Kotler
 
Composer: Vlad Berkhemer
 
Senior Producer: Renée Massé
 
Production Coordinator: Alea Jimenez
 
 
 
Sound Design Company and City: Mr. Bronx, New York
 
Sound Designer: David Wolfe
 
 
 
Animation Company and City: Switch VFX, New York
 
Visual Effects Company and City: Switch FX, New York
 
Visual Effects Editor: Rob Meade
 
Visual Effects Producer: Cara Flynn

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