ENGINE Creates Credibull Campaign to Differentiate Loan Aggregator, Credible
By thelaegotist / /
The Credibull calls out BS in the uncredible world of online financial services
ENGINE agency has created the first-ever national advertising campaign for FOX-owned loan aggregator Credible consisting of TV and digital spots.
Credible is a challenger to the world of fintech, created to set new standards of trust and transparency in a category notorious for its ambiguity, hidden fees, and lack of privacy. The website lets consumers instantly and accurately compare prequalified rates from multiple financial institutions for student loans, personal loans and mortgages, so they know exactly what they will pay (instead of a vague, ballpark estimate). Unlike its competitors, there’s no bait and switch in terms of offers and, because Credible doesn’t sell consumer data, no subsequent spams calls.
Watch the 5 spots below:
Drama: Meet the Credibull
Stampede: Meet the Credibull
Backyard: Credibull
Spam Calls: Credibull
Gameday: Credibull
CREDITS
Campaign Title: Credible Credibull 2021
Agency: ENGINE GROUP
Executive Creative Director(s): Matt Steinwald
Associate Creative Director(s): Renan McFarland & Andrew Vuilleumier
Executive Integrated Producer: Peter Ostella
Senior Integrated Producer: Caroline Garrett Franco
Managing Director: Steve Scutellaro
Account Director: Jane Picarelli
Head of Strategy: Lindsey Allison
Photographer: Rob Kalmbach
Illustrator: John Wohland
Client: Credible
Stephen Dash – Chief Executive Officer
Robert Humann – Chief Revenue Officer
Justine Cutler – Senior Director, Performance Marketing
Anson Burtch – Director, Brand Strategy
Blake Beldon – Senior Mananger, Digital Marketing
Production Company and City: M SSNG PE CES- Los Angeles
Director: Conor Byrne
Executive Producer(production company) Edward Grann
Producer(production company) Tyler Byrne
Director of Photography: Sean Porter
Editorial Company and City: Cosmo Street, New York
Editor: Craig Deardorff
Assistant Editor: George Irizarry
Music Company: Butter Music + Sound (New York)
CCO: Andrew Sherman
Managing Director / EP: Ian Jeffreys
ECD: Aaron Kotler
Composer: Vlad Berkhemer
Senior Producer: Renée Massé
Production Coordinator: Alea Jimenez
Sound Design Company and City: Mr. Bronx, New York
Sound Designer: David Wolfe
Animation Company and City: Switch VFX, New York
Visual Effects Company and City: Switch FX, New York
Visual Effects Editor: Rob Meade
Visual Effects Producer: Cara Flynn
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