By thelaegotist / /
To prepare for the launch of their new campaign, “Love Notes,” which went live via OOH this week in California, Zola took to West Coast craft with an activation to create and collect hand-written love notes from people of all walks of life who wanted to express their love to someone. Zola then snail-mailed them directly to the unsuspecting recipients. Thousands of people stopped by the activation and letters were shipped across the world – throughout the US, Canada, France, Germany, Sweden, Egypt, India, Japan, Thailand and Singapore.
Now, select notes from the activation have been repurposed into billboards, kiosks and bus shelters and placed strategically throughout San Francisco in high traffic areas in and around the Pride Parade route. Then, to bring the campaign to the national stage, Zola and Noble People are taking heartfelt love notes from real couples in San Francisco and turning them into compelling social content to be posted across Instagram and Facebook. Additionally, influencers will be used to garner national reach by sharing their own hand-written love notes and encouraging their followers to spread love.
Zola and Noble People collaborated with The Working Assembly for design of the campaign elements and Rebel & Rogue to bring the activation to life.