Signing Your Next Lease Could Save a Life


By christinewatson / / New York has one of the nation’s lowest rates of organ donors of any state—not because we don’t care, but because we don’t own cars. This means fewer trips to the DMV, where most people agree to become donors. But we do sign new leases all the time. So Y&R New York and real estate brokerage firm BOND NY have created a way for people to register as organ donors when they sign their leases. The Lease on Life program rolls out this month to coincide with National Donate Life Month. In New York City, less than half of all residents drive cars, which is one reason New York State ranks 49th out of 50 states for registered organ donors. Only 27% of adult New Yorkers are currently registered, compared to 50% nationwide. This program gives New Yorkers a DMV-free way to register. Credits: BOND New York Founder/CEO: Noah Freedman Director of Operations: Brian Stern Director of Marketing: Bree Perlman Y&R Chief Creative Officer: Leslie Sims Senior Art Director: Hans Schenck Senior Copywriter: Anthony DiMichele Exec Director of Integrated Production: Greg Lotus Director of Innovation: Catherine Patterson Sr. Integrated Producer: Jill Toloza Content Creator: Chandler Simms Business Affairs Manager: Adele Solomon